In 2012 a Paris-based marketing consultancy conducted a secret survey. They employed 90 anonymous individuals to test out the world’s most iconic shopping streets. These mystery shoppers covertly examined every inch of these streets to evaluate the quality of their service, appearance, and ambience. Afterwards, their findings were racked up and used to determine the best place to shop in the world. Singapore’s Orchard Street took first place, while Luxembourg‘s Avenue de la Liberté swooped in for a cool second, and trailing just behind these two powerhouses was Amsterdam’s P.C. Hooftstraat.
In the subsequent years, not much has changed on P.C. Hooftstraat (AKA the P.C.). It remains devoted to luxury brands and world-leading customer service — qualities that continue to attract legions of shoppers every year. And although this pristine, beautiful street might not be the best place to shop in the world, it is certainly close.
The P.C. was originally just an ordinary street in Amsterdam’s Oud-Zuid neighborhood, running behind Vondelpark. But after the construction of Museumplein in the late 19th century, the area began to acclimatise to contemporary tastes. Recognising the street’s growing importance the municipality renamed it after the Dutch poet Pieter Corneliszoon Hooft, which is a title that reflects the street’s refined sensibility — capturing its chic demeanor and cosmopolitan aesthetic.
In the 20th century many international brands set up shop in the P.C., establishing regional outlets inside of the Netherlands. Rent has stayed particularly low in this part of Amsterdam meaning that the P.C. is exceptionally attractive to retailers. Also, its distance from the city center ensures that traffic and footfall keeps to a slower pace, allowing customers to browse at their own leisure. Like most of Amsterdam, the Oud-Zuid is remarkably well-kept. The neighborhood is one of the greenest in Amsterdam and is regularly cleaned by the municipality.
There is definitely something special about the P.C. It harmoniously combines Amsterdam’s distinctive charms with exclusive fashion, creating an unique shopping experience that is almost unparalleled.
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Since you are here, we would like to share our vision for the future of travel - and the direction Culture Trip is moving in.
Culture Trip launched in 2011 with a simple yet passionate mission: to inspire people to go beyond their boundaries and experience what makes a place, its people and its culture special and meaningful — and this is still in our DNA today. We are proud that, for more than a decade, millions like you have trusted our award-winning recommendations by people who deeply understand what makes certain places and communities so special.
Increasingly we believe the world needs more meaningful, real-life connections between curious travellers keen to explore the world in a more responsible way. That is why we have intensively curated a collection of premium small-group trips as an invitation to meet and connect with new, like-minded people for once-in-a-lifetime experiences in three categories: Culture Trips, Rail Trips and Private Trips. Our Trips are suitable for both solo travelers, couples and friends who want to explore the world together.
Culture Trips are deeply immersive 5 to 16 days itineraries, that combine authentic local experiences, exciting activities and 4-5* accommodation to look forward to at the end of each day. Our Rail Trips are our most planet-friendly itineraries that invite you to take the scenic route, relax whilst getting under the skin of a destination. Our Private Trips are fully tailored itineraries, curated by our Travel Experts specifically for you, your friends or your family.
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