While the alluring mystery of Vincent van Gogh’s life and work continues to captivate millions of people worldwide, many are unable to experience the Dutch artist’s oeuvre firsthand. A new, touring exhibition created by the Van Gogh Museum Amsterdam is set to remedy this problem, and has won a prestigious TEA Thea award in the process.
By using state of the art technology, the exhibition, titled Meet Vincent van Gogh, has successfully created an immersive experience that transports visitors into the center of the artist’s world. Important scenes from Van Gogh’s paintings are rendered into glorious, three-dimensional environments that embrace his unique vision, effectively adapting his masterpieces into wonderful, life-sized dioramas. As visitors explore these interactive installations, excerpts from Van Gogh’s correspondence with his brother Theo are relayed via an audio guide, messages that convey his thoughts, desires and worries, adding a deeply personal touch to the entire experience.
Although Van Gogh’s artwork is prized across the globe, most of his original paintings are extremely delicate, meaning that they are rarely moved between galleries. Rather than replicating these artworks, the Van Gogh Museum has adopted an extremely modern approach to curation, that simultaneously educates, entertains and enthralls its audience, setting a new benchmark within the field.
The exhibition’s accomplishments were recently recognized by TEA (Themed Entertainment Association) and the organization has decided to honor Meet Vincent van Gogh with this year’s Thea award for Immersive Touring Museum Exhibit – a highly esteemed prize within the tourism industry.
Meet Vincent van Gogh launched in Beijing early this year and has already dazzled thousand of visitors. From January 2017 onward it will be making its way through China before setting off on a world tour.