“There is no such thing as bad weather; only bad clothes.” The famous Norwegian motto used to be very telling of the way people approached clothing: in a sensible, utilitarian way that left no room for experimenting. And it may indeed be challenging to be true to your fashion sense when the temperatures reach minus 40 degrees Celsium in some areas, but it is not impossible. In fact, the past few years have marked an impressive uptick in the Nordic fashion scene, with fashion bloggers and social media influencers leading the way. These are the 10 you need to know about and follow whenever you need some #styleinspo, regardless of the weather.
Bergen-based Eirín may be only 23 years old, but she has already written the book on successful fashion blogging — and we mean that very literally. You can buy her book, Miss Independent, when you visit her website, or scroll through her Instagram feed for photos of gorgeous coats and cool ways to wear denim.
Sleek, sophisticated and with a real flair when it comes to creating monochromatic outfits that wouldn’t look out of place in New York or Paris, and a particular fondness for black and white. Celine is a fashion blogger, stylist, innovator, author (three times published) and a leading figure of the fashion industry for the past 15 years. In her latest digital child, Envelope, you will find interviews with interesting fashion people, reporting on latest trends and fashion shows, but also lifestyle pieces inspired by Celine’s frequent travels in all the major fashion cities.
After spending some time in New York, Cathrine Helenberg returned to her home base in Bergen where she shares her mostly pastel-colored, stylish endeavors with the thousands of readers of her blog, Cath In the City. Follow her Instagram feed for feminine outfits and a sense of relaxed luxury.
Janka is a TV host, a stylist, a consultant, and a lover of very bright colors. Her style (as you can see in her Instagram feed), far removed from the usual Scandinavian minimalism, is vibrant and unapologetic, making great use of prints and expertly playing with volume and accessories. On Janka Polliani’s website, you can find anything from food and interior design inspiration, to outfits and tips.
Marianne is the cool friend you’d like to have when you’re pregnant; the one who would show you there are million ways to style a baby bump. But apart from her current pregnancy (which, if we may say so, has made her funky style evolve even further), Oslo-based Marianne who used to blog under the alias Styledevil, is head of PR and digital media for one of Norway’s bigger fashion chains. Visiting her Instagram feed, you can tell she’s had art training: the pieces she chooses compliment each other to tell a story, a story where the canvas is the body.
Fredric loves beautifully made sneakers, print magazines, crisp design and traveling in the cool cities of the world. He believes in slow fashion and through his website you can browse and buy style essentials and a thorough collection of grooming products. His Instagram feed showcases his minimal approach to clothes, but also his eye for detail.
Born in St.Petersburg, Russia, and living in Oslo, Darja is a Russian-Norwegian fashion editor and journalist who has been featured on Vogue, Harper’s Bazaar and Elle. Her website features not only fashion, but beauty, design and lifestyle content as well. Follow her on Instagram for editorial looks in everyday settings.
Norway’s most award-winning blogger, Camilla has been blogging since 2004 — and has come a really long way. She likes to combine high street fashion brands with designer finds, for a look that’s relaxed but also cheeky. She has also created Skin Camilla Pihl, a series of anti-ageing beauty products (creams, serums and beauty masks) that may help you get her always glowing complexion.
Although not living in Norway anymore, this Norwegian fashion blogger is bringing some of her Scandinavian inherent sense of style to her new home base in London. Her bohemian outfits are perfectly complemented by frequent appearances of her little daughter, in adorable matching ensembles.
Hanneli used to be a model, something that becomes abundantly clear the moment you lay eyes in her beautifully curated Instagram feed. Currently a photographer, fashion blogger and Vogue contributor, Hanneli also launched her own fashion line this year, in collaboration with Pierre Robert.