The Best Places to Buy Swimwear in Athens

Maa Boo swimwear | Courtesy of Maa Boo
Maa Boo swimwear | Courtesy of Maa Boo
Photo of India Doyle
6 February 2018

Whether it’s early spring or late autumn, if there’s one thing you’ll need when visiting Greece, it’s good swimwear. And there’s nothing quite like a fresh bikini or swimsuit to ensure you enjoy revelling in the sunshine just that much more. Upon arrival in the Greek capital, you won’t be short of options. Read our guide to the best Greek swimwear brands and where to find them in Athens.


Founded in 2014 by Central Saint Martins graduate, Marilena Andreadis, MAAN is a Greek label inspired by dreamy summers and island life. This combination results in relaxed and covetable swimsuits that mix playful details, like bows, ties and patterns, with flattering fits. Available at Dressing Bar in Athens and Attica Department Store, embrace MAAN’s island wear for its timeless, easy to wear pieces.

Maa Boo

Started by childhood friends Anna and Iloi as a fun side project back in 2013, Maa Boo has evolved into a major swimwear brand that offers an extensive range of silhouettes. Inspired by the beauty of the Greek landscape and sandy beaches from the world over, their collections are bright and full of statement prints. You’ll find Maa Boo at several of Athens’ boutiques, such as Bettina, Jet Black and We Create Harmony.

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Zeus + Dione

This iconic Greek label has an international reputation for stylish swimwear, and rightly so. Drawing inspiration from across the country, their collections are inspired by traditional techniques, which are in turn translated into contemporary designs. Co-founded by Mareva Grabowski and Dimitra Kolotoura, the duo promote a modern Greek aesthetic that has set a new agenda for many other brands to follow. If in Athens, you’ll find Zeus + Dione stocked at several boutiques, including Bettina, Detroit and Forget Me Not.

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PCP Clothing

Founded in Greece in 2014 by Pella Christina Papachristou, PCP Clothing is a unisex label that offers fashion-forward pieces, copious glitter and a sustainable ethos. Swimwear is served in sporty silhouettes and in bold, statement colours, making them the perfect versatile investment if you’re likely to hop from the laid-back Athenian coast to decadent party islands during summer. Available to buy online, you can also find PCP Clothing’s swimwear at boutiques like Dangerous Minds and Koolfly.

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Mitos Swimwear

Inspired by Greek mythology, Mitos Swimwear marries classic elegance with romantic, ephemeral designs. A luxury brand helmed by designers Ioanna Tserepa and Parisian-born Audrey Zucker, their bikinis and swimsuits feature delicate traditional embroidery detail and are designed to be treasured – you won’t be disappointed. Find Mitos Swimwear in central Athens at i-D Concept Stores.

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Offering playful patterns and frill-filled one-pieces, Sunderwater celebrates the sunset and sunrise, those moments where the sun and sea meet and all the connotations that come with that fusion. Manufactured in Greece, the brand prides itself on locally produced designs, made to take you anywhere. While you can only find Sunderwater at stores in Spetses and Santorini, you can shop Sunderwater online here.

Emma Swimwear

Having launched her own swimwear line in 2012, designer Emmanouela Iliaki has built a label based on unique prints and playful colours. Channeling her love for natural landscapes and the variety of textures her surroundings offers, Iliaki’s designs are light and ephemeral, as well as locally sewn and handmade in Greece. Find Emma Swimwear at Jet Black, Ma Cherie and Nali.

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Stefania Frangista

A relatively new brand on the Greek swimwear scene, the eponymous label from Stefania Frangista offers luxury pieces that are perfect for transitioning from the beach to the bar. Offering a range of bright statement styles, the brand mixes relaxed silhouettes with stronger looks, from off-the-shoulder swimsuits to supported zebra print bikini tops.

Erka Mare

Offering an extensive range of swimsuits and bikinis for a wide selection of shapes and sizes, Erka Mare is a must-visit destination for relaxed, playful swimwear. With styles that include floral and graphic prints, as well as minimalist and statement cuts, this is the perfect label for those looking to mix and match their summer style. Find Erka Mare at the Hondos Centre in Athens and at Attica Department Store.

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