The Best Places To Buy Swimwear In Athens

Whether it’s early spring or late autumn, if there’s one thing you’ll need when visiting Greece, it’s good swimwear. And there’s nothing quite like a fresh bikini or swimsuit to ensure you enjoy revelling in the sunshine just that much more. Upon arrival in the Greek capital, you won’t be short of options. Read our guide to the best Greek swimwear brands and where to find them in Athens.

MAAN

Founded in 2014 by Central Saint Martins graduate, Marilena Andreadis, MAAN is a Greek label inspired by dreamy summers and island life. This combination results in relaxed and covetable swimsuits that mix playful details, like bows, ties and patterns, with flattering fits. Available at Dressing Bar in Athens and Attica Department Store, embrace MAAN’s island wear for its timeless, easy to wear pieces.
A post shared by Marilena Andreadis (@maanislandwear) on Jan 29, 2018 at 2:02am PST

Maa Boo

Started by childhood friends Anna and Iloi as a fun side project back in 2013, Maa Boo has evolved into a major swimwear brand that offers an extensive range of silhouettes. Inspired by the beauty of the Greek landscape and sandy beaches from the world over, their collections are bright and full of statement prints. You’ll find Maa Boo at several of Athens’ boutiques, such as Bettina, Jet Black and We Create Harmony.
A post shared by maa boo (@maabooswimwear) on Oct 4, 2017 at 12:39am PDT

This iconic Greek label has an international reputation for stylish swimwear, and rightly so. Drawing inspiration from across the country, their collections are inspired by traditional techniques, which are in turn translated into contemporary designs. Co-founded by Mareva Grabowski and Dimitra Kolotoura, the duo promote a modern Greek aesthetic that has set a new agenda for many other brands to follow. If in Athens, you’ll find Zeus + Dione stocked at several boutiques, including Bettina, Detroit and Forget Me Not.
A post shared by Zeus+Δione (@zeusndione) on Jul 17, 2017 at 12:49am PDT

PCP Clothing

Founded in Greece in 2014 by Pella Christina Papachristou, PCP Clothing is a unisex label that offers fashion-forward pieces, copious glitter and a sustainable ethos. Swimwear is served in sporty silhouettes and in bold, statement colours, making them the perfect versatile investment if you’re likely to hop from the laid-back Athenian coast to decadent party islands during summer. Available to buy online, you can also find PCP Clothing’s swimwear at boutiques like Dangerous Minds and Koolfly.
A post shared by PCP Clothing (@pcpclothing) on Sep 10, 2017 at 4:09am PDT

Mitos Swimwear

Inspired by Greek mythology, Mitos Swimwear marries classic elegance with romantic, ephemeral designs. A luxury brand helmed by designers Ioanna Tserepa and Parisian-born Audrey Zucker, their bikinis and swimsuits feature delicate traditional embroidery detail and are designed to be treasured – you won’t be disappointed. Find Mitos Swimwear in central Athens at i-D Concept Stores.
A post shared by MITOS SWIMWEAR (@mitoswimwear) on Jan 27, 2018 at 3:13am PST

Sunderwater

Offering playful patterns and frill-filled one-pieces, Sunderwater celebrates the sunset and sunrise, those moments where the sun and sea meet and all the connotations that come with that fusion. Manufactured in Greece, the brand prides itself on locally produced designs, made to take you anywhere. While you can only find Sunderwater at stores in Spetses and Santorini, you can shop Sunderwater online here.
A post shared by Sunderwater Swimwear (@sunderwater_swimwear) on Oct 20, 2017 at 9:52am PDT

Emma Swimwear

Having launched her own swimwear line in 2012, designer Emmanouela Iliaki has built a label based on unique prints and playful colours. Channeling her love for natural landscapes and the variety of textures her surroundings offers, Iliaki’s designs are light and ephemeral, as well as locally sewn and handmade in Greece. Find Emma Swimwear at Jet Black, Ma Cherie and Nali.
A post shared by Emma Swimwear (@emmaswimwear) on Jan 4, 2018 at 4:08am PST

Stefania Frangista

A relatively new brand on the Greek swimwear scene, the eponymous label from Stefania Frangista offers luxury pieces that are perfect for transitioning from the beach to the bar. Offering a range of bright statement styles, the brand mixes relaxed silhouettes with stronger looks, from off-the-shoulder swimsuits to supported zebra print bikini tops.
A post shared by Stefania Frangista &Pink Sands (@stefaniafrangista) on Sep 7, 2017 at 6:16am PDT

Erka Mare

Offering an extensive range of swimsuits and bikinis for a wide selection of shapes and sizes, Erka Mare is a must-visit destination for relaxed, playful swimwear. With styles that include floral and graphic prints, as well as minimalist and statement cuts, this is the perfect label for those looking to mix and match their summer style. Find Erka Mare at the Hondos Centre in Athens and at Attica Department Store.
A post shared by Erka Mare (@erka_mare) on Aug 3, 2017 at 1:51am PDT

Since you are here, we would like to share our vision for the future of travel - and the direction Culture Trip is moving in.

Culture Trip launched in 2011 with a simple yet passionate mission: to inspire people to go beyond their boundaries and experience what makes a place, its people and its culture special and meaningful — and this is still in our DNA today. We are proud that, for more than a decade, millions like you have trusted our award-winning recommendations by people who deeply understand what makes certain places and communities so special.

Increasingly we believe the world needs more meaningful, real-life connections between curious travellers keen to explore the world in a more responsible way. That is why we have intensively curated a collection of premium small-group trips as an invitation to meet and connect with new, like-minded people for once-in-a-lifetime experiences in three categories: Culture Trips, Rail Trips and Private Trips. Our Trips are suitable for both solo travelers, couples and friends who want to explore the world together.

Culture Trips are deeply immersive 5 to 16 days itineraries, that combine authentic local experiences, exciting activities and 4-5* accommodation to look forward to at the end of each day. Our Rail Trips are our most planet-friendly itineraries that invite you to take the scenic route, relax whilst getting under the skin of a destination. Our Private Trips are fully tailored itineraries, curated by our Travel Experts specifically for you, your friends or your family.

We know that many of you worry about the environmental impact of travel and are looking for ways of expanding horizons in ways that do minimal harm - and may even bring benefits. We are committed to go as far as possible in curating our trips with care for the planet. That is why all of our trips are flightless in destination, fully carbon offset - and we have ambitious plans to be net zero in the very near future.