Whether in the city or at the sea, the French have some serious style. How do they achieve this effortless glamour in France? With a host of innovative native brands, that’s how. Whether you prefer a bikini or a one piece, briefs, trunks or boardshorts, there is a French designer to match your style and budget. The Culture Trip has gathered together 11 of the best French swimwear brands to familiarise yourself with and listed all of their Parisian points of sale so you can rush out right away and buy your perfect beach look.
The French swimwear brand: Vilebrequin is most famous for its original, vibrantly patterned men’s swim shorts, inspired by summers in Saint-Tropez but has now introduced lines for women and children too.
The French brand: Kiwi Saint-Tropez, another classic beachwear brand to come out of the infamous French Riviera town, catering to all the family and placing special emphasis on material selection and craftsmanship.
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The French swimwear brand: DO Paris is a luxury women’s swimwear brand from the designer Dorothée Goroneskoul, who takes her inspiration from the Art Deco era and the photography of Guy Bourdin and Helmut Newton.
The French swimwear brand: Calipige, which loosely translates as ‘has nice buttocks’, is a new luxury brand created in 2014 by two sisters from Martinique, whose push-up, high-waisted, indented and graphic-cut swimsuits are manufactured exclusively in France and specifically designed to fit the body shapes of 95% of women.