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Woman on the beach © Wendy Hero/Pexels
Woman on the beach © Wendy Hero/Pexels

11 French Swimwear Brands You Need To Know About

Picture of Paul McQueen
Updated: 7 September 2016
Whether in the city or at the sea, the French have some serious style. How do they achieve this effortless glamour in France? With a host of innovative native brands, that’s how. Whether you prefer a bikini or a one piece, briefs, trunks or boardshorts, there is a French designer to match your style and budget. The Culture Trip has gathered together 11 of the best French swimwear brands to familiarise yourself with and listed all of their Parisian points of sale so you can rush out right away and buy your perfect beach look.


The designer French label: Eres is the ultimate luxury French swimwear designer for women, setting trends with its daring yet elegant styles for over 40 years.

The price: 300-500€.

The stores: Eres has boutiques in Madeleine, Montaigne, the Marais, Cherche-Midi, and Passy  and can be found in Galerie Lafayette Haussmann, Printemps and Le Bon Marché.


The French swimwear brand: Vilebrequin is most famous for its original, vibrantly patterned men’s swim shorts, inspired by summers in Saint-Tropez but has now introduced lines for women and children too.

The price: For men, 95-650€. For women, 70-200€.

The stores: Vilebrequin has boutiques in the Marais, St Germain, Saint Honoré, Marbeuf, Boccador and Guichard and corners in Le Bon Marché and Galerie Lafayette Voyages.

La Redoute

The French designer: La Redoute is a much-loved, mail-order company that ships French style to 150 countries worldwid, with a special focus on women’s apparel.

The price: For women, 5-100€. For men, 5-70€.

The stores: La Redoute is exclusively online.

Kiwi Saint-Tropez

The French brand: Kiwi Saint-Tropez, another classic beachwear brand to come out of the infamous French Riviera town, catering to all the family and placing special emphasis on material selection and craftsmanship.

The price: For women, 10-90€. For men, 75-90€.

The stores: Kiwi Saint-Tropez has three stores in Paris: 15 rue de Turbigo, 75002; 4 rue de Babylone, 75004; and 63 rue de Passy, 75016.

LUZ Collections

The French designer: LUZ Collections mixes fashion and sustainable development by offering a women’s swimwear line made from organic cotton.

The price: 60-160€.

The stores: LUZ Collections has a boutique opening soon in Paris at 13 rue du Dragon, 75006 and is carried at Printemps , My Fashion Lab and Mademoiselle BAMBOU.

Luztique en Cesar☀️👙✌️#behappy #besexy #bealuztique #organic #swimwear #happiness

A photo posted by luzcollection (@luzcollection) on

DO Paris

The French swimwear brand: DO Paris is a luxury women’s swimwear brand from the designer Dorothée Goroneskoul, who takes her inspiration from the Art Deco era and the photography of Guy Bourdin and Helmut Newton.

The price: 170-250€.

The stores: DO Paris is carried by several boutiques in Paris including By Marie, Dalia and Rose, Gab & Jo, Le 66 Champs Elysées, N15 and Glamour as well as Printemps and Le Bon Marché.

Pain de Sucre

The French label: Pain de Sucre prides itself on its selection of materials and shapes for all female body types, creating high-end swimwear that is both elegant and comfortable.

The price: 150-200€

The stores: Pain de Sucre is carried by Galerie Lafayette Haussmann and has boutiques at 11 rue du Marché Saint-Honoré, 7500116 rue des Canettes, 75006; and 24 rue de Turenne, 75003.


The French swimwear brand: Calipige, which loosely translates as ‘has nice buttocks’, is a new luxury brand created in 2014 by two sisters from Martinique, whose push-up, high-waisted, indented and graphic-cut swimsuits are manufactured exclusively in France and specifically designed to fit the body shapes of 95% of women.

The price: 100-170€.

The stores: Calipige can be found in Galerie Lafayette Haussmann.


The brand: Gili’s was inspired by its creators’ travels in Indonesia and it brings perfectly matched bright colors and dynamic prints to men’s swimwear.

The price: Approximately 100€.

The stores: Gili’s has a boutique at 103 rue Vieille du Temple, 75003 and is carried by L’Exception, BHV Marais, Galerie Lafayette Haussmann and Printemps Homme.

Robinson Les Bains

The brand: Robinson Les Bains is the only swimsuit brand for men that offers everything from mini briefs to long boardshorts, using high-quality fabrics from Italy and France.

The price: 50-130€.

The stores: Robinson Les Bains has a boutique at 14 rue Saint Claude, 75003 and is carried by ColleteLe Bon Marché, Printemps, and Galerie Lafayette Haussmann

#Repost @mikeymogz ・・・ 🤔 #warmthoughts #france #capferret #bordeaux #summer #beach #swimwear #robinsonlesbains

A photo posted by Robinson Les Bains (@robinsonlesbains) on

Le Slip Français

The French designer: Le Slip Français is a company which is 100% Made in France, offering underwear and sleepwear for women and men but, for the moment, swimwear for the latter only.

The price: 50-100€.

The stores: Le Slip Français has corners at Printemps, Galerie Lafayette HaussmannLe Bon Marché, and BHV Rivoli and boutiques at 137 rue Vieille du Temple, 75003; 46 rue des Abbesses, 75018; and 20 rue Vieux Colombier, 75006.

Les vacances ne sont plus très loin ! 💪🏻😉 @nicolastesic @valentindhoore #leslipfrancais #madeinfrance #viveleslip

A photo posted by Le Slip Francais (@leslipfrancais) on