French Fashion: The Top 10 Emerging Boutiques In Paris

Joanna Reid

There is a lot more to the Parisian shopping experience than the overcrowded Champs Elysées or the elegant, yet money grabbing Saint-Germain-des-Prés. Head to the right side of the river and discover some of the most up-and-coming, unique French boutiques in Paris. Here are the top ten boutiques to get your creative and fashionable juices flowing.


Whoever said that Parisian fashion is simply black or white needs to get themselves down to Atelier Beaurepaire pronto! Enter the colorful and super fresh boutique and, not only will a joyful and energetic team greet you, but you’ll also be received by a collection of detailed prints, patterns and motifs created fresh from the highest quality workshops in Morocco. The contemporary and urban selection of bomber jackets, pants and tees on display have been designed by two Parisian natives, Jimmy and Llan, and mix a variety of genres and influences that keep the young and fashionable crowds of Paris feeling their best.

Atelier Beaurepaire, 28 rue Beaurepaire, 75010.


You can find pretty much anything in this quaint and quirky concept store located on Quai de Valmy that overlooks the flowing Canal Saint Martin in Paris’ 10th district. Supporting local design and creation, everything you will find in Babel is French. This intimate boutique offers everything from clothing, swimwear, accessories, beautiful leather bags, trinkets, gadgets and even tiny little insects in glass cubes.

Babel, 55 Quai de Valmy, 75010


What’s cooler than cool? Club 75. Its three founders are pretty much the cream of the Parisian cool crop. The dream team consists of Busy P, DJ, manager, producer and co-founder of Ed Banger Records – he’s discovered music giants such as Justice (or Mr Ozio), Michael Dupouy, founder of the communication agency La MJC, and finally, the extraordinaire art and graphic designer, Bertrand de Langeron (who has directed videos for Kanye West, MGMT and Major Lazer). The clothes? A crisp collection of t-shirts, sweats, accessories and snapbacks infused with graphic prints and a clever play on words in blues, whites and reds.
Club 75, 32 rue Yves Toudic, 75010


Want to discover the most cutting edge, independent French designers today? L’Exception has the answer. Founded in 2011 by Régis Pennel and Vincent Thérond, the dynamic duo has managed to group under one roof. The best of the up-and-coming, independent French designers, many designers in this boutique are winners of prestigious awards. For men and women, discover the latest French collections from the likes of Études Studio, Surface to Air, Brooklyn We GoHard, Valentine Gauthier and Yasmine Eslami. The perk? They aren’t only a boutique but they’re also a blog and magazine where one can discover – from a more personal point of view – the campaigns and full collections of the designers on offer. Stay ahead of the fashion pack and visit their e-shop online here.

L’Exception, 28 rue Bichat, 75010 01 44 61 90 26



Centre Commercial continues to spread the message that environmentally friendly fashion is the future
© Centre Commercial
Located just around the corner from Club 75 on rue de Marseilles is Centre Commercial. It is a collaborative space whose heart lies in the concept of slow shopping. With a dedication to sustainability, a focus on social commitment and a passion for the environment, Sébastien Kopp and François-Ghislain – creators of the equally eco-conscious sneaker brand VEJA– founded the store in 2010. Vintage bicycles, household items and the latest creative writings, are mixed in with women’s clothes, men’s wear and shoes, in a beautifully designed space. With a mélange of both, Made in France and international designers, you are guaranteed to leave this homely concept with new discoveries and an item that is built to last.


Store, Shop

Boutiques and brands are selling their stock like hotcakes on Rue de Charonne, in Paris’ 11th district. One brand that caught the buzz before many others is Misericordia. The first premium Peruvian label to become popular on the international market. For both men and women, their collections are made in their ateliers in Peru, with the finest and highest quality materials. Pick up a luxurious, cozy knit sweater, or an ethically sewn dress from this little, yet plentiful boutique on this fashionable street. It’s clear that Misericordia has put heart and soul into their craft, in a way that cannot be matched. Obsessed with quality and authenticity? Put your faith in these trustworthy and meticulously designed clothes.


Shop, Store

Sun, sea, surf and a collection of super cool shades can all be found in this Parisian-chic-meets-Californian-cool men’s concept store. Wait is just a hop, skip and jump away from Place de la République; step inside and feel the soft, sweet, summer vibes running through your body, it will have you craving for that beach holiday you deserve! Windproof, waterproof and best of-all-style proof, the collections on offer are eco-friendly and made to last. Run by Julian Tual and Antoine Mocquard, these two super smart frenchies are also the one’s behind the sunglasses label: Waiting for The Sun, are the first 100% biodegradable sunglasses that are entirely made from wood, and can also be found in store. Other brands that can be found in the store are: La Paz, Vans, Patagonia and Thomas Bexon.

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