Aix in the south of France is known as the 21st suburb of Paris because it’s so chic (as well as house prices being just as expensive as in the capital), so it’s no great surprise that the shopping is amazing, full of streets with luxurious fashion boutiques and unique style. Here are some of the best streets to find the most stylish boutiques in Aix.
Rue Marius Reynard
This is probably the most upscale and expensive fashion street in Aix. Located in the old part of town, this small road houses all the big names—Zadig & Voltaire, Maje, and Mes Demoiselles. These are the shops where shoppers won’t get much change from €200 ($235.04) for a dress or skirt but are at the cutting edge of the latest cuts and colours. Find more high-street prices in Des Petits Hauts and (just around the corner on Rue des Bagniers) in Caroll, which has Sienna Miller as their go-to model for its tailored clothes. Both of these are a good start to find something reasonably priced to wear on a night out or to the office.
Les Allées Provençales
Les Allées is the newest shopping street to be built in Aix and is home to the High Street staples like H&M and Zara. It also has some French names that may be unrecognisable, like Banana Moon for swimwear and beachwear or all of the menswear in High Street stores like Bizzbee, Jules, and Olly Gan. Aix has a ridiculous number of chic and adventurous-underwear shops (they are on practically every street corner) as well as Darjeeling and Orcanta.
This little street named after the famous leader juts onto the famous Cours Mirabeau and is home to several of great value High Street brands. Etam Lingerie and Undiz (pronounced “undies”) are a great place to go for backups or to replenish a dwindling collection. Kookai and Naf Naf are great for tops and bottoms, and the androgynous Kooples is the place to buy clothes with more of a rock vibe. Men should head to Celio for great-value basics.
Rue Aude to Rue Méjanes
There’s a little rectangle of roads in the centre of the Old Town that has some wonderful independent shops. Head to La Grande Boutique on Rue de la Glacière to be truly stylish (at a price; the jeans are €400 ($470.09) ). Rue Aude has Morgan and French favourite Comptoirs des Cotonniers. Rue Méjanes has the classicly-tailored 1,2,3, the cheap Promod (France’s answer to H&M, sort of, but without the links to the high-fashion houses) and the sought-after Friends and Wood. The latter two are independent, offering new designer names that are hard to find elsewhere, with, of course, the essential scarves for necks when the night gets cool.
Volcanic Iceland Epic Trip
meet our Local Insider
HOW LONG HAVE YOU BEEN A GUIDE?
WHAT DO YOU LOVE ABOUT YOUR JOB?
It's the personal contact, the personal experiences. I love meeting people from all over the world... I really like getting to know everyone and feeling like I'm traveling with a group of friends.
WHAT DESTINATION IS ON YOUR TRAVEL BUCKET-LIST?
I have so many places on my list, but I would really lobe to go to Africa. I consider myself an “adventure girl” and Africa feels like the ULTIMATE adventure!
Every CULTURE TRIP Small-group adventure is led by a Local Insider just like Hanna.
KEEN TO EXPLORE THE WORLD?
Connect with like-minded people on our premium trips curated by local insiders and with care for the world
Since you are here, we would like to share our vision for the future of travel - and the direction Culture Trip is moving in.
Culture Trip launched in 2011 with a simple yet passionate mission: to inspire people to go beyond their boundaries and experience what makes a place, its people and its culture special and meaningful — and this is still in our DNA today. We are proud that, for more than a decade, millions like you have trusted our award-winning recommendations by people who deeply understand what makes certain places and communities so special.
Increasingly we believe the world needs more meaningful, real-life connections between curious travellers keen to explore the world in a more responsible way. That is why we have intensively curated a collection of premium small-group trips as an invitation to meet and connect with new, like-minded people for once-in-a-lifetime experiences in three categories: Culture Trips, Rail Trips and Private Trips. Our Trips are suitable for both solo travelers, couples and friends who want to explore the world together.
Culture Trips are deeply immersive 5 to 16 days itineraries, that combine authentic local experiences, exciting activities and 4-5* accommodation to look forward to at the end of each day. Our Rail Trips are our most planet-friendly itineraries that invite you to take the scenic route, relax whilst getting under the skin of a destination. Our Private Trips are fully tailored itineraries, curated by our Travel Experts specifically for you, your friends or your family.
We know that many of you worry about the environmental impact of travel and are looking for ways of expanding horizons in ways that do minimal harm - and may even bring benefits. We are committed to go as far as possible in curating our trips with care for the planet. That is why all of our trips are flightless in destination, fully carbon offset - and we have ambitious plans to be net zero in the very near future.