Hoi An: Exploring Vietnam's Yellow City

You won't go thirsty or hungry when walking the streets of Hoi An
You won't go thirsty or hungry when walking the streets of Hoi An | Vu Pham Van | © Culture Trip
Photo of Piumi Rajapaksha
25 October 2021

Just south of Da Nang, at the mouth of the Thu Bon River, lies the magical city of Hoi An. Despite having beautiful beaches and a scenic coastal setting, it is the unique ancient town where you’ll want to spend most of your time.

Looking for a unique trip to Vietnam? Book yourself onto Culture Trip’s exclusive 12-day Vietnamese adventure, spanning the night markets of Hanoi and the lantern-lit streets of Hoi An, guided by a Local Insider.

From the 15th to the 19th century, Hoi An was an important Southeast Asian port. During that time, the town bustled with foreign traders, most of whom were Japanese, Chinese and Dutch. Trade may have since declined, but the striking mustard architecture, Chinese temples and ancient tea warehouses have been preserved. Now, Hoi An is a favourite destination of travellers to Vietnam.

Cyclists are everywhere in Hoi An | © Culture Trip
Yellow buildings are also a familiar sight | © Culture Trip

Walking through the narrow streets, you’ll find rows of shop-houses – typically two-storey establishments with homes above and stores below – as well as tiled roofs with colourful lanterns strung between them. You’ll see men on rickshaws pedalling curious tourists along alleyways, and women – wearing traditional áo bà ba garments and conical nón lá hats – selling brightly coloured vegetables, trinkets and local delights in baskets skilfully balanced on their shoulders.

Lanterns light the streets | © Culture Trip
Grab some food and drink by the roadside | Vu Pham Van | © Culture Trip

Many buildings are bathed in a distinctive golden-yellow hue. It’s like the city is always wrapped in sunshine. Why yellow? Locally it symbolises royalty, luck, pride and prosperity; significant architectural monuments are therefore painted in various shades. Another reason is a little more practical: yellow absorbs less heat and is thus better suited to the humid, tropical weather of Vietnam.

Many ancient buildings allow entry with a ticket | © Culture Trip
You won’t need the Vietnamese flag to remind you where you are | © Culture Trip
Yellow is the order of the day | © Culture Trip

The Hoi An sunrise is particularly charming. Sunlight illuminates the yellow walls, and the whole city begins to wake from its slumber. You’ll begin to hear the sounds of brooms sweeping houses and streets, birds chirping, bicycle bells ringing, vendors setting up their stalls for the day, and the laughter of schoolchildren as they greet their friends during breakfast.

Keep up your energy with a banana or two | © Culture Trip
Everyday life in Hoi An | © Culture Trip
Roadside dining | © Culture Trip

Grabbing an inexpensive banh mi and Vietnamese coffee for breakfast will fill you up for the rest of your walk.

Try a banh mi | © Culture Trip

Hoi An has more than 1,000 ancient houses to explore, and of these, 844 are included in the Unesco World Heritage list. Many have been turned into museums, shops, cafes and artist workshops. The city is full of craftsmen, tailors, shoemakers and artisans. Tailor shops are everywhere and outnumber all other businesses two-to-one; get yourself an item tailored to your taste to take back home.

Careful carrying | © Culture Trip
Hoi An is handiwork hotspot | © Culture Trip
Dress to impress | © Culture Trip
Fashion is round every corner | © Culture Trip

Because of Hoi An’s protected status, very strict building regulations are in place, and so it has retained the traditional wooden architecture of the past. The original grid street plan, including canals and bridges, remains intact. Hoi An even escaped the war almost completely unscathed. As you wander through the alleyways you will feel as if you have gone back in time.

Transporting fabric | © Culture Trip
Hoi An, perfectly framed | © Culture Trip

Among the ancient houses, there are many you can visit that are not shops. These include Phung Hung Old House, Duc An Old House, Museum of Sa Huynh Culture and Quang Thang Ancient House. Some of these still have families living on the upper floor, but they are kind enough to open their doors for you to explore the lower sections, which have been turned into displays of old artefacts, books and art.

Sit and read | © Culture Trip

You need a ticket to get into these homes; a package ticket can be bought at every entrance to the ancient town. With each one, you are able to visit five of the 21 open houses.

Wherever I lay my hat | © Culture Trip

Take your time wandering. This way, you will come across unique alleyways and cafes for a refreshing cup of cà phê sữa đá, which is Vietnamese iced coffee with sweetened condensed milk. If you get lost, don’t worry – most locals speak a fair amount of English and will point you in the right direction.

Pushing on | © Culture Trip
Lighting the way | © Culture Trip

With its gentle demeanour and poetic charm, Hoi An will undoubtedly leave an imprint on your memory. It’s a place like no other in this world.

Keeping dry | © Culture Trip

Since you are here, we would like to share our vision for the future of travel – and the direction Culture Trip is moving in.

Culture Trip launched in 2011 with a simple yet passionate mission: to inspire people to go beyond their boundaries and experience what makes a place, its people and its culture special and meaningful — and this is still in our DNA today. We are proud that, for more than a decade, millions like you have trusted our award-winning recommendations by people who deeply understand what makes certain places and communities so special.

Increasingly we believe the world needs more meaningful, real-life connections between curious travellers keen to explore the world in a more responsible way. That is why we have intensively curated a collection of premium small-group trips as an invitation to meet and connect with new, like-minded people for once-in-a-lifetime experiences in three categories: Epic Trips, Mini Trips and Sailing Trips. Our Trips are suitable for both solo travellers and friends who want to explore the world together.

Epic Trips are deeply immersive 8 to 16 days itineraries, that combine authentic local experiences, exciting activities and enough down time to really relax and soak it all in. Our Mini Trips are small and mighty - they squeeze all the excitement and authenticity of our longer Epic Trips into a manageable 3-5 day window. Our Sailing Trips invite you to spend a week experiencing the best of the sea and land in the Caribbean and the Mediterranean.

We know that many of you worry about the environmental impact of travel and are looking for ways of expanding horizons in ways that do minimal harm – and may even bring benefits. We are committed to go as far as possible in curating our trips with care for the planet. That is why all of our trips are flightless in destination, fully carbon offset - and we have ambitious plans to be net zero in the very near future.

Cookies Policy

We and our partners use cookies to better understand your needs, improve performance and provide you with personalised content and advertisements. To allow us to provide a better and more tailored experience please click "OK"