The most sought after fashion magazine is launching in the Middle East. Here is everything you need to know about the exciting new publication, Vogue Arabia.
The Vogue Family
Vogue Arabia, published by Conde Nast International and operated by Nervora, is the 22nd edition of Vogue. Vogue is published worldwide, in the U.S.A., Britain, Japan, France, Italy, Germany, Spain, Russia, China, Taiwan, Mexico, Korea, Brazil, Australia, Portugal, India, Turkey, Thailand, the Netherlands, and the Ukraine.
Another first for this Conde Nast brand is the publication of a bilingual magazine. The website is a relaunch of Nervora’s Style.com/Arabia and is available in both English and Arabic. Meanwhile, the glossy edition will publish nine English versions and two Arabic versions yearly.
This is not surprising, considering that “70% of Style/com/Arabia’s 500,000 readership is Arabic,” says Shashi Menon, Nervora’s founder, to the Financial Times.
The decision to create a Middle Eastern Vogue was only a matter of time. According to the Global Islamic Economy Report, the Muslim market spent 230 billion U.S.D. on clothes in 2014; this figure is expected to rise to 327 billion U.S.D. by 2020. To put this in perspective, the U.K. currently spends 107 billion U.S.D. on fashion.
Arab women are fashionable and trendy, even under their abayas. Abdulaziz, editor of Vogue Arabia, told the New York Magazine that behind closed doors in the Kingdom of Saudi Arabia, “every single night, it’s basically the Met Ball.”
Vogue Arabia intends to uphold the brand’s identity while also catering to the sensibilities of the modern Arab woman. The publication will feature the hottest and most coveted of international fashion news while also covering cultural brands and icons from the MENA region. The magazine will promote brands as well as offer criticism.
So far Vogue Arabia has featured content such as “The Key Trends Forming At London Fashion Week;” “How to Style Your Hair Under a Hijab;” and a short featuring designer Elie Saab and the model Elisa Sednaoui, created in commemoration of Vogue Arabia‘s launch.
Meet the Editor
The first editor-in-chief of Vogue Arabia is a style icon herself. Deena Aljuhani Abdulaziz has gained recognition as the founder of the Riyadh-based members-only boutique, D’NA, and as a source of inspiration for designers worldwide. But that’s not all; Abdulaziz is also a Saudi Princess.
Having spent time in the Middle East as well as Europe and America, the new editor of Vogue Arabia is known for having a strong sense of international fashion.
Abdulaziz hopes that Vogue Arabia will create a better understanding of Arabs in the West through the shared love of fashion that unites us. “Vogue Arabia is not just about appealing to our own region, but about providing a cross-cultural bridge, a beautiful source of inspiration you would want to pick up even if you were from another area,” Abdulaziz tells the New York Times, “what I can lay out to readers, both near and far, is that what brings us together is far greater than what sets us apart.”
As an influential voice for modern Arab women and a cross-cultural bridge to the Arab world, Vogue Arabia will be distributed throughout the Middle East and in the future, it might even be distributed in the West. The main target is Saudi Arabia, but the magazine will also be sold in the UAE, Bahrain, Qatar, Kuwait, and Oman.
KEEN TO EXPLORE THE WORLD?
Connect with like-minded people on our premium trips curated by local insiders and with care for the world
Since you are here, we would like to share our vision for the future of travel - and the direction Culture Trip is moving in.
Culture Trip launched in 2011 with a simple yet passionate mission: to inspire people to go beyond their boundaries and experience what makes a place, its people and its culture special and meaningful — and this is still in our DNA today. We are proud that, for more than a decade, millions like you have trusted our award-winning recommendations by people who deeply understand what makes certain places and communities so special.
Increasingly we believe the world needs more meaningful, real-life connections between curious travellers keen to explore the world in a more responsible way. That is why we have intensively curated a collection of premium small-group trips as an invitation to meet and connect with new, like-minded people for once-in-a-lifetime experiences in three categories: Culture Trips, Rail Trips and Private Trips. Our Trips are suitable for both solo travelers, couples and friends who want to explore the world together.
Culture Trips are deeply immersive 5 to 16 days itineraries, that combine authentic local experiences, exciting activities and 4-5* accommodation to look forward to at the end of each day. Our Rail Trips are our most planet-friendly itineraries that invite you to take the scenic route, relax whilst getting under the skin of a destination. Our Private Trips are fully tailored itineraries, curated by our Travel Experts specifically for you, your friends or your family.
We know that many of you worry about the environmental impact of travel and are looking for ways of expanding horizons in ways that do minimal harm - and may even bring benefits. We are committed to go as far as possible in curating our trips with care for the planet. That is why all of our trips are flightless in destination, fully carbon offset - and we have ambitious plans to be net zero in the very near future.