The Best Things to See and Do in Insadong, Seoul

Insadong, a buzzy neighbourhood in Seoul, is a must-visit destination for first-timers in South Korea‘s capital. Its main drag, Insadong Street, is best-known for its traditional tea houses and street food scene, while the wider area is filled with unmissable attractions like the Alive Museum and Huwon Secret Garden. Culture Trip curates your guide to this Seoul neighbourhood – including the top experiences to add to the itinerary.
Explore more of Seoul on Culture Trip’s 10-day small-group adventure to South Korea – itinerary highlights in Seoul include Gyeongbokgung Palace, Bukchon Hanok Village and the N Seoul Tower.
Insadong Street
Shop

Insadong Street, the beating heart of this neighbourhood, close to Anguk Station, boasts a lively atmosphere and eclectic shops to keep you busy. Soak up the sights, sounds and smells of this pedestrianised strip before dipping into the little alleyways that run off it, where you’ll find dozens of galleries showcasing pieces to suit all tastes – from traditional Korean fine art to zany contemporary installations. Keep up your energy levels with a pit-stop at one of the many tea houses or top-rated restaurants. Be sure to visit Museum Kimchikan, which pays homage to one of the staples of Korean cuisine: kimchi.
Sulbing
Cafe, Restaurant, Dessert Shop, Korean, Dessert
Get a sweet fix at this casual café that serves up bingsu – Korea’s sweet and creamy answer to shaved ice. The artful desserts will brighten up your Instagram, while the portion sizes are generous so make sure you leave room before you head over. There are dozens of flavours to choose from, with mango and strawberry being two of the most popular choices, and the ice is finished with syrup and a range of toppings.
Cheonggyecheon Stream
Natural Feature

Jogyesa Temple
Buddhist Temple

Bukchon Hanok Village
Archaeological site

Gyeonghuigung Palace
Museum

Continue your cultural tour with a stop at Gyeonghuigung Palace, which is around a 10-minute walk from the Gyeongbokgung subway station. This was one of five royal residences built during the 17th century by the Joseon Dynasty, and there were more than 100 buildings within the complex when it was finished. Most of these structures were destroyed over the years – but ongoing conservation efforts have restored around a third of Gyeonghuigung Palace to its former glory. Spend a few hours wandering through the grounds, with highlights including the Geumcheongyo Bridge, the Heunghwamun Gate and the Sungjeongjeon Throne Hall.
Huwon Secret Garden
Park, Botanical Garden

Take a moment to stand still and soak up the peaceful surroundings of this beautifully landscaped garden, which is accessible via Changdeokgung Palace. You’ll need to book on a 90-minute guided tour to visit the secluded spot, but it’s well worth taking the extra time. Some of the highlights include a small pond, several photogenic pavilions and various specimens of trees that date back more than 300 years. Autumn is the prettiest time of year to visit, with a patchwork of different colours forming as the leaves start to fall.
Knife Gallery Seoul
Shop, Museum
If you’re looking for a more off-the-wall tourist attraction, stick your head into the Knife Gallery. The store, which is in the heart of Insadong down a small alley near the Anguk subway station, showcases thousands of bladed weapons – from Japanese samurai swords to the Korean equivalent known as geom. Along with decorative implements, there are also kitchen knives and multi-tools for sale.
Cheonggye Plaza
Art Gallery

Pop over to Cheonggye Plaza to see one of Seoul’s most striking public art pieces. The open space, which is the beginning point of Cheonggyecheon Stream and close to the Gwanghwamun subway stop, acts as a canvas for the Spring Sculpture. This shell-shaped artwork, created by Dutch artist Coosje van Bruggen and Swedish artist Claes Oldenburg, makes for a great photo opportunity come day or night. There is also a two-tier waterfall on the plaza, a synchronised fountain and a miniature model giving a bird’s-eye-view of the stream that was once covered by a highway.
Ssamziegil Market
Market, Shopping Mall

Alive Museum
Museum
Shin Old Tea House
Tea Room, Tea
Insadong is know for its tea houses – and Shin Old Tea House, tucked away down an alley off the main street, is the best place to discover it. Enjoy teas such as plum and ginger, plus sweet treats including rich rice cakes and puffed rice. This authentic tea house is small and cosy with floor seating exclusively – as you’d expect to find in a traditional Korean tea house.
This is an updated version of an article by Sekilah Calvin.
Volcanic Iceland Epic Trip
meet our Local Insider
Hanna

HOW LONG HAVE YOU BEEN A GUIDE?
2 years.
WHAT DO YOU LOVE ABOUT YOUR JOB?
It's the personal contact, the personal experiences. I love meeting people from all over the world... I really like getting to know everyone and feeling like I'm traveling with a group of friends.
WHAT DESTINATION IS ON YOUR TRAVEL BUCKET-LIST?
I have so many places on my list, but I would really lobe to go to Africa. I consider myself an “adventure girl” and Africa feels like the ULTIMATE adventure!


Every CULTURE TRIP Small-group adventure is led by a Local Insider just like Hanna.


KEEN TO EXPLORE THE WORLD?
Connect with like-minded people on our premium trips curated by local insiders and with care for the world
Since you are here, we would like to share our vision for the future of travel - and the direction Culture Trip is moving in.
Culture Trip launched in 2011 with a simple yet passionate mission: to inspire people to go beyond their boundaries and experience what makes a place, its people and its culture special and meaningful — and this is still in our DNA today. We are proud that, for more than a decade, millions like you have trusted our award-winning recommendations by people who deeply understand what makes certain places and communities so special.
Increasingly we believe the world needs more meaningful, real-life connections between curious travellers keen to explore the world in a more responsible way. That is why we have intensively curated a collection of premium small-group trips as an invitation to meet and connect with new, like-minded people for once-in-a-lifetime experiences in three categories: Culture Trips, Rail Trips and Private Trips. Our Trips are suitable for both solo travelers, couples and friends who want to explore the world together.
Culture Trips are deeply immersive 5 to 16 days itineraries, that combine authentic local experiences, exciting activities and 4-5* accommodation to look forward to at the end of each day. Our Rail Trips are our most planet-friendly itineraries that invite you to take the scenic route, relax whilst getting under the skin of a destination. Our Private Trips are fully tailored itineraries, curated by our Travel Experts specifically for you, your friends or your family.
We know that many of you worry about the environmental impact of travel and are looking for ways of expanding horizons in ways that do minimal harm - and may even bring benefits. We are committed to go as far as possible in curating our trips with care for the planet. That is why all of our trips are flightless in destination, fully carbon offset - and we have ambitious plans to be net zero in the very near future.