Just like everyone else, Indonesians have been taken over by the social media storm. But numbers have shown that the nation is especially obsessed with Instagram. Read more to discover why.
A recent report shows that Indonesia has become the biggest market for Instagram in Asia Pacific. As per the first quarter of 2017, Indonesians make up over 6% of Instagram’s overall monthly active users, with no less than 45 million people logging on.
That massive figure is also reflected in content created by Indonesian users. The nation’s Instagrammers produce the most Instagram Stories, with twice as much posted compared to the global average.
The report was presented by Sri Widowati, Instagram country director for Indonesia. She also attributed the phenomenon to the nation’s social customs. “For the people of Indonesia, sharing an important moment is part of the culture, so it is no wonder Indonesia has become one of the largest Instagram Story content producers,” Sri said, as reported by Asia One.
Compared to other communities in the West, Indonesians are very social. Sharing life stories and everyday occurrences is a common and important way of socializing and staying in touch. Generally, Indonesians have large social circles, with many of them still close to extended families, relatives, and acquaintances. That makes social media, especially casual-sharing features like Instagram Story, a convenient way to keep updated on how everyone’s doing.
The high user numbers can also be tied to the fact that Indonesia is in itself a large population, the fourth biggest in the world. A significant portion of that population is young, active internet users, facilitated by affordable smartphones and internet services in most parts of the country.
Beyond a social platform, Instagram has also become an integral cog in the country’s e-commerce activity. The expansive archipelago is a massive market for e-commerce, a system that could overcome geographical vastness to distribute products.
Although the nation has numerous e-commerce platforms, Instagram is one of the most popular portals for Indonesians to sell and buy goods and services, as it has already attracted most of the country’s netizen. Almost every business in Indonesia has an active Instagram account, and some even operate exclusively on the popular social media.
Volcanic Iceland Epic Trip
meet our Local Insider
HOW LONG HAVE YOU BEEN A GUIDE?
WHAT DO YOU LOVE ABOUT YOUR JOB?
It's the personal contact, the personal experiences. I love meeting people from all over the world... I really like getting to know everyone and feeling like I'm traveling with a group of friends.
WHAT DESTINATION IS ON YOUR TRAVEL BUCKET-LIST?
I have so many places on my list, but I would really lobe to go to Africa. I consider myself an “adventure girl” and Africa feels like the ULTIMATE adventure!
Every CULTURE TRIP Small-group adventure is led by a Local Insider just like Hanna.
KEEN TO EXPLORE THE WORLD?
Connect with like-minded people on our premium trips curated by local insiders and with care for the world
Since you are here, we would like to share our vision for the future of travel - and the direction Culture Trip is moving in.
Culture Trip launched in 2011 with a simple yet passionate mission: to inspire people to go beyond their boundaries and experience what makes a place, its people and its culture special and meaningful — and this is still in our DNA today. We are proud that, for more than a decade, millions like you have trusted our award-winning recommendations by people who deeply understand what makes certain places and communities so special.
Increasingly we believe the world needs more meaningful, real-life connections between curious travellers keen to explore the world in a more responsible way. That is why we have intensively curated a collection of premium small-group trips as an invitation to meet and connect with new, like-minded people for once-in-a-lifetime experiences in three categories: Culture Trips, Rail Trips and Private Trips. Our Trips are suitable for both solo travelers, couples and friends who want to explore the world together.
Culture Trips are deeply immersive 5 to 16 days itineraries, that combine authentic local experiences, exciting activities and 4-5* accommodation to look forward to at the end of each day. Our Rail Trips are our most planet-friendly itineraries that invite you to take the scenic route, relax whilst getting under the skin of a destination. Our Private Trips are fully tailored itineraries, curated by our Travel Experts specifically for you, your friends or your family.
We know that many of you worry about the environmental impact of travel and are looking for ways of expanding horizons in ways that do minimal harm - and may even bring benefits. We are committed to go as far as possible in curating our trips with care for the planet. That is why all of our trips are flightless in destination, fully carbon offset - and we have ambitious plans to be net zero in the very near future.