The Traditional Shop Signs of Vienna

The typography of shop signs in a city can contribute to its aesthetic character, from glitzy neon lettering to traditional swinging logos. Stadtschrift is a typographic museum in Vienna that is aiming to preserve and document historical façade lettering, which they fear is being lost due to the decline of small businesses. The association wants to ‘promote awareness of the handwriting of Vienna by preserving obsolete logos with nostalgic meaning from being scrapped.’ Here’s a small selection of their finds, as well as iconic signs that continue to light up the city streets.