Based in Cape Town, Nimuno Loops founders Anine Kirsten and Max Basler were looking to raise just US$8,000 (£6,551) on crowdsourcing platform Ingiegogo to get their passion project off the ground. The company has smashed its target and has currently raised well over US$500,000 (£409,453).
Kirsten said: ‘We’re both passionate about design; not just on screen or on paper, but in everyday life. We strive to make the world a better place by making things that are functional and beautiful. Most of our work is focused on toys, particularly toys that engage children with the physical world and encourage creativity.’
The reuseable tape is ultra flexible and can be cut to any length for your creations; after a year of prototyping and product testing, it is designed to be compatible with Lego, Mega Bloks, Kre-O and most other building block systems.
‘We’re posting Nimuno Loops on Indiegogo because we need the capital to get this product off the ground,’ explains Kirsten, who studied at Cape Peninsula University of Technology with Basler. ‘We have done almost all of the product development ourselves on laptops and in Max’s garage. It’s been a crazy steep learning curve but we’ve had excellent guidance from mentors and advisers through the Chrome Cherry Design network.’
The Nimuno Loops is currently on offer on Ingiegogo, priced at US$11 (£9) for two rolls of the tape – it’s proving pretty popular, so get yours now!