Walk through the door of one of our offices and your ears will instantly pick up on the diversity of backgrounds that make up our workforce: you’ve entered a land where no two people share the same accent.
Lean in a little closer to the productive chatter and you’ll hear illustrators brainstorming with marketing whizzes, social media gurus with tech geniuses, people with all kinds of educational and professional experience working hard.
What we share is a belief. We believe that exploring and understanding differences between people, places and cultures will bring everyone closer together.
These people lead the teams that are inspired by this belief every day.
Dr. Kris Naudts
CEO & Founder
Born and raised in Belgium, with short stints in South Africa and Israel during medical school, Kris moved to London to become an academic psychiatrist at King’s College – Europe’s largest centre for research in psychiatry and neuroscience, a subject in which he also has a PhD. He also worked as medical director of a large private psychiatric hospital in London. However, an entrepreneurial spirit and family and a passion for global culture and creativity led him to change career and found Culture Trip in 2011. In his spare time, Kris enjoys travel, theatre and jazz.
Chief Revenue Officer
Dick was born in Cincinnati, Ohio (Dad was a P&G marketer) and moved to NYC. He grew up in the safe and tame suburbs of Connecticut. He attended Brown University where he majored in Semiotics. His first foreign travel took him to China and Hong Kong back in 1979. Dick Soule has been bringing emerging media products to global markets for over a quarter of a century. Most recently, he was immersed in the VR and AR worlds. As the first head of global sales at YouTube, he played a key role in developing and driving their sponsorship and media programs. Dick has held senior positions at Sony, Samsung, MTV Networks and McGraw Hill’s China publications. His global chops were honed during an eight-year posting in Singapore for Business Week and CNN and later with MTV Asia. There are few countries that Dick has not visited in APAC. He has also traveled in South America and Europe extensively for work and pleasure. Outside of Culture Trip, Dick is attempting to raise four rambunctious children, find time to bike and play soccer (football) and listen to as much jazz as he can.
Dr. Nick Jakobi
Chief Product Officer
Nick started his career in Artificial Intelligence with a PhD in Evolutionary Robotics and several years in AI startups before joining Google as one of their first European Product Managers in 2006. During his 7.5 years at Google, Nick worked on a number of different products including YouTube, Ads, Emerging Markets and Offers. He then joined State, an ambitious new social network designed to connect people by their opinions rather than who they already knew. Unfortunately, product features alone are not enough to make people leave where their friends are and Nick joined Facebook in 2014 to work on Brand Advertising. Although great in many ways, Nick yearned for something more interesting, creative and worthwhile and he left Facebook to join Culture Trip in early 2017.
Passionate about technology, Inbal graduated from the Technion in Haifa, Israel, with a BSc in Information Systems. Inbal joined Elbit Systems as a Real Time Developer in the avionics field, and in her next roles she worked on Big Data environments, implementing machine learning algorithms on distributed systems. Most recently, Inbal has been working as the Vice President of Research and Development for C-B4, a startup which provides predictive analytics solutions. An enthusiastic artist, Inbal hops between painting, sewing, sculpting and many other craft projects. When she isn’t working or enjoying her art, Inbal tries to travel as much of the world as she can and is always thinking of her next adventure.
Dr. Andreas Gertsch Grover
Head of Data Science
Andreas is originally from Switzerland and moved to London for his PhD in Biomedical Physics developing an imaging system to classify tumours. He then worked optimising energy systems, a social fashion network, cloud infrastructure, and most recently an on-demand delivery service. At Culture Trip Andreas digs into the data to unearth insights to further improve the content and to enhance the experience of our awesome users. Besides work he likes to train human neural-networks (playing with his young son Waris).
Elena is originally from Reno, Nevada but got the travel bug and has lived and worked in the US, Europe, Southeast Asia, and Sub-Saharan Africa. After studying International Relations & Economics at Stanford, she started her career at Google where she managed operations and launches for payments and telecommunications products for five years. After completing an MBA at INSEAD, she was looking for a smaller company and great people…which she found at Culture Trip! She is now a Product Manager focusing on building a digital platform for creators to co-create, develop content, and generally be even more creative. When she isn’t working, she enjoys a break from the computer screen, adventuring outdoors, and building furniture and tinkering with making things.
Ben was born and raised in London. After studying Geography at the University of Oxford, he joined PricewaterhouseCoopers where he qualified as a chartered accountant. During that time he worked with a wide range of businesses, from start-ups, to venture capital and private equity-backed clients, as well as large multinational public companies. He brings his client experience across sectors as diverse as Technology, Retail and Leisure and Manufacturing. Ben has travelled extensively in South America, driven the length of Mozambique, and spent 2.5 months living in northern Thailand. In his spare time he loves watching his beloved Arsenal, spending time with friends and family, and playing any and every sport.
Chief Marketing Officer
Born in Boston, MA and raised in Connecticut, Mike graduated from Syracuse University and began his marketing career in New York City at various advertising agencies as an Account Planner. Following his early advertising experience, he moved on to marketing and brand management for Sony Electronics and Snapple Beverages. As the media landscape began to feel the impact of a growing internet, Mike joined CNN’s Strategic Integration Group to create multi-media content platforms for some of the world’s largest brands. In 2009, an invitation to join Facebook’s monetization team became an opportunity to build the early teams that grew Facebook’s annual advertising business from a few hundred million dollars to over $12 Billion in under 5 years. Since leaving Facebook in 2014, Mike has worked on early stage startups serving as CMO of the on-demand food delivery business, SpoonRocket, and CRO at online coding school, Treehouse. An avid outdoors enthusiast, Mike can be found in the mountains when he’s not working either skiing, mountain biking, or playing golf.
Andy has lived and worked in and around London for most of his life. After studying Law at Cardiff University, he spent a year travelling in India, Nepal, South-East Asia, and Australia, and worked for several months in Sydney. In 2004, Andy joined lastminute.com and qualified as a chartered management accountant, holding various roles in accounting and financial analysis in several brands within the group. Most recently he was European Director of Planning and Analysis, and worked on a number of strategic, M&A, and integration projects. Outside of work, Andy enjoys holidaying with his family (and taking too many photos), cycling, learning Spanish, and playing the piano.
After studying law in Belgium and Italy, Kathelijne worked as a lawyer in Brussels. Prior to joining Culture Trip, Kathelijne worked as legal counsel at Materialise, a global 3D printing services provider listed on Nasdaq, where she worked on a number of M&A projects and software and technology transactions, and advised on securities laws and filings. In her spare time Kathelijne enjoys travelling, running, swimming, and baking cookies for her family and friends. Kathelijne loves New York for the energy it exuberates.
Paul was born in Wales and grew up in Scotland. Having lived in places as far afield as Mexico and Australia, he has been based in London for the past 20 years – a city he lovingly calls home.
As Art Editor at ‘Clash’, he designed and produced over 50 print issues of the award-winning magazine. This, in turn, inspired him to found his own publication, ‘Special Request’: a critically acclaimed and visually rich curation of articles from some of the world’s leading authors, artists and photographers.
As a freelancer, Paul has worked extensively in advertising and brand design for respected agencies such as Wieden + Kennedy, Cheil and Grey London. During this time, he has provided creative solutions for over 50 of the world’s best-known brands, including Nike, Samsung and Nintendo. In 2017, he held the position of Head of Creative at Deliveroo while they rolled out their rebrand and marketed themselves on a global scale.
In his spare time, Paul can be found shopping for hats, hurtling down snowy mountains, road tripping through Europe and playing records to people in bars and clubs.
Director of User Experience & Design
Originally from Toronto, Canada, Ryan studied journalism at the University of King’s College in Halifax, Nova Scotia. Following some stints at Canadian digital publishers, Ryan did postgraduate studies in design. After backpacking around Europe, Ryan decided to move to London, taking up a design role at AOL Europe. After several roles and changes in the company, Ryan became Head of Design for AOL – Huffington Post UK. There he worked on the redesign of the AOL network and launch of Huffington Post UK. Ryan then took on the role of Creative Director for the BBC News UX and Design team. There Ryan led a team of designers working on several key, award-winning projects like the redesign of the BBC News App, rebrand and redesign of the youth news service, Newsbeat, as well as leading the UX work for BBC News elections like the EU referendum. In his time off, Ryan enjoys wandering the endlessly interesting streets of London, discovering new restaurants, riverside pubs and stumbling across cultural and design events.