The Best Fashion Boutiques in Punta del Este

Main street in La Barra
Main street in La Barra | © Jimmy Baikovicius/Flickr
Photo of Milena Fajardo
23 November 2017

The coastal city of Punta del Este is internationally renowned for its luxurious retreats and high end attractions. Unsurprisingly, the annual influx of people has created an ever increasing market for shops and designers, each as stunning as the last. Here are nine of best fashion boutiques in Punta del Este.


Magma is a renowned store in Uruguay that sells various high-end designer brands. Every store has a different set up and collection, tastefully curated by a team of style savants who combine local favorites with luxury brands from all over the world. The trendy store in Jose Ignacio is naturally more focused on the summer season, featuring a lot of brands from LA, as well as store favorites like Missoni, Maison Margiela, and Uruguayan it-designers Margo Baridón and Nina Hauzer.

Lighthouse in José Ignacio | © Marcelo Campi/Flickr

El Canuto

This is a small independent fashion boutique that curates products from different brands. El Canuto is focused on Uruguayan labels of clothes and accessories, like Telma and Laurel. You can also find some trendy home décor to take home, which you are sure to love judging by the beautiful interior design of the store.


This is a relatively new Uruguayan fashion designer that captivated the runways of Montevideo Fashion Week. Rotunda is characterized by its classic fits of natural, high-quality materials that give a touch of elegance to every piece, while still keeping its designs and colors in fashion. You can also find shoes, swimwear, and accessories to go with your attire.


Another Uruguayan staple when it comes to fashion Monaqueda offers great fits of airy fabrics and materials that are perfect for beating the summer sun. The garments are suitable for daytime wear, nighttime wear, and if you’re transitioning between them. There are also gorgeous stamps and rare Adidas that will make any sneaker collector happy.

Blue Adidas shoes | © Pixabay

Caro Criado

Caro Criado is a Uruguayan designer that has several fashion boutiques around the country. She became famous for designing incredible dresses which are coveted for events like weddings and prom parties. Nowadays, her style has developed into more intricate and original designs, with more international influences. Her focus is still partywear, but you can find elegant pieces for every occasion.

Manos del Uruguay

Uruguayans and tourists alike adore Manos for its classic, locally manufactured pieces that epitomize Uruguayan identity. You can find traditional garments, such as the poncho, alongside sweaters and shirts with modern prints or embroidery. Everything is made with typically Uruguayan natural materials such as wool, leather, and straw. The leather shoes, belts, and bags are excellent if you’re looking for a traditional and stylish gift.

Leather belt | © Pixabay


Petra is what you wear if you want the iconic style of José Ignacio. The designs combine simplicity and originality, worked in high-quality, breezy fabrics. You can style the pieces up or down to look effortlessly chic wherever you go. The devil is in the details: beautiful embroidery, reinventing the classics, and gorgeous color combinations make Petra the coveted brand it is today.

La Pasionaria

Go to this exquisitely curated outlet to peruse through multiple high-end brands and you will be surprised by the variety of styles and designers. The featured labels change every season, but there are some local staples all year round that are favorites you wouldn’t want to miss. Among these you will find exquisite lingerie and swimsuits, must-have accessories, and beautiful décor.


This Brazilian designer brand has been making waves in the fashion world lately. Visiting Osklen is a must if you want to be up to date with the latest trends from Sao Paulo’s Fashion Week. With designs inspired by the contrast of nature and urban life, you’re sure to find the next “it” piece you didn’t even know you were looking for.

Osklen at São Paulo Fashion Week | © Michell Zappa/Flickr

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