Lucia and Florencia Ottonello
Firmly planted in the 1970s rock ‘n’ roll era, Lucia and Florencia Ottonello’s Pastiche is Uruguay’s answer to boho chic meets sports luxe. With two locations in Montevideo and a strong online presence, the brand has already been seen at the capital’s MOWeek. Their pieces feature upcycled materials, hipster accessories and inspiration from all over the world.
RAMONA is the brainchild of Uruguayan designer Lau Almeida, drawing on the bright colours of her father’s native Ecuador and the weaving techniques she learned from her Yugoslavian grandmother. She set up the brand at the age of just 21, at a time when the predominant colour in Uruguayan fashion was a cloudy grey. Each piece of her bold merino knitwear takes days of weaving to complete.
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Juan Severino founded Capita along with fashion designer Sofía Gruss in 2012. After studying industrial design and working across the globe, Severino turned his hand to a niche in the Uruguayan market: men’s shoes. Capita’s deliciously soft leather boots are investment pieces, designed to last a lifetime. They’re finished in 100% Uruguayan leather with bronze nails and contrast detailing, with a decidedly masculine edge.
Before founding jewellery brand Hómini, Deborah Kaisser studied as an architect at the Bauhaus school in Germany. Her pieces are strongly influenced by her design background, as well as her time living in Beijing. Hómini exports as far afield as the United States, Japan, China, France, Italy, Belgium, Portugal, England, Argentina and Puerto Rico. The innovative collection is 3D printed and characterised by sharp edges and bold shapes.
Sabrina Tach started making waves in 2008 with her chic leather accessories. Now she’s an internationally recognised brand, having been featured in Vogue, Elle UK and Cosmopolitan. Contemporary and rustic all at once, her handmade bags, wallets and shoes showcase the best of Uruguayan leather in a variety of different textures and shades.
Sabrina Srur, Agustina Pereira and Alexia Berthelemy
A giant in the world of Uruguayan footwear, Mutma was born out of a collaboration between a visual communicator, a business manager and a fashion designer. With partners including Urban Outfitters and outlets in Chile and Paraguay as well as Uruguay, Mutma is set to take over the world. The collection is dominated by the dramatic platforms beloved in Uruguay, chunky straps and intricate buckles.