These Fashion Bloggers Prove That Rio De Janeiro Nails Beach Chic

Ipanema | ©Pedro Kirilos|Riotur/Flickr
Ipanema | ©Pedro Kirilos|Riotur/Flickr
Photo of Sarah Brown
2 June 2017

The rise of fashion bloggers is a global phenomenon – nowhere is this more apparent than in Rio de Janeiro, a city where fashion has its own unique style combining tropical patterns with a laidback beach vibe and sporty lifestyle. The result is fashion blogs quite unlike anywhere else in the world, especially when it comes to the effortless style of Rio’s beach chic. Follow these bloggers for a satisfying Rio-fashion fix.

Lu D’Angelo

Lu D’Angelo seems to spend her days either in beautiful clothes stores, or exercising and trying delicious-looking food. Thankfully she shares these experiences on her blog – – and with her 171,000 Instagram fans, offering a glimpse into Rio’s fashion and lifestyle side – and it’s irresistibly addictive. From fitness to evening glam, the blog covers it all. The beach being an important part of Rio’s lifestyle means that beachwear gets a strong look-in, with enviable bikini and gorgeous beach accessories.

Luiza Brasil

Luiza is the girl behind the blog, The blog is an explosion of colour, patterns, fashion, liberal antics and black culture, with eye-catching photos and great writing that explores current Brazilian trends and travel. Her Instagram has over 31,000 followers and her photos show just why she is renowned for having one of the most stylish hairstyles in Brazil. She also pulls off beach chic with apparent ease, moving away from mainstream trends to bring to life her own take on beach fashion.

beijinhos de luz, sol e cervejinha gelada. ✨✨✨

A post shared by Luiza Brasil (@mequetrefismos) on

Carla Lemos

Carla Lemos has spent the last 10 years developing her site – – which is filled with incredible insights and fashion tips. As well as exploring and showcasing the very best of Brazilian fashion, she also works towards highlighting empowerment in women in Brazil through features related to feminism. Check out her Instagram to glean priceless fashion trends, hairstyle inspiration, and of course, great beach and swimwear style.

😎👙☀️ #modicesinspira

A post shared by Carla Lemos (@modices) on

Dandynha Barbosa

Dandynha created the blog, that gives a good, long look into the Brazilian fashion world, as well as local beauty tips, lifestyle articles, and interviews with other fashion and lifestyle gurus in Brazil. Her Instagram has over 168,000 followers and her photos are a great source of fashion inspiration. Check out her beachwear snaps that mix gorgeous bikinis with even more stunning Brazilian landscape backdrops.

Amo!!! 💗👯 @danielabrandaoa #angra #amo #friends

A post shared by Dandynha Barbosa (@dandynhabarbosa) on

Camilla Marins

The girl behind, Camilla brings her passion for fashion and beauty to life in this gorgeous fresh blog. Unlike other fashion bloggers that blur the lines between fashion and lifestyle, Camilla sticks to her talents in style and showcases a rich diversity of incredible clothes combinations and exquisite pieces. Her take on beachwear is simple yet that’s what makes it so stunning – think low-back one-pieces teamed with the perfect straw hat accessory.

Amor por franjas | Love for fringes ❤ #InventandoModa #beachwear #fringes

A post shared by Inventando Moda (@inventandomoda) on

Lari Duarte

Blogger and fashion consultant Lari Duarte created her blog to showcase her stunning fashion matches and give the rest of us priceless fashion tips. As well as gorgeous day pieces and sophisticated evening wear, Lari also shows just how versatile she is when it comes to beach style. Rio de Janeiro is often all about the tiny bikini, yet Lari shows how elegant one-pieces with a flirty dress can also make a fabulous outfit for the beach.

Endless summer 😎💦 (De body @carolinekuchkarian da coleção da friend @manucarvalho) #viajandocomlari

A post shared by Lari Duarte (@lariduarteoficial) on

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