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In the world of Brazilian swimwear, less is more with skimpy bottoms being something of an international legend. Spending the day sunbathing at the beach is a glamorous affair with many making an effort to look good. As a result, many Brazilian brands are filling the market with beautiful swimwear, beachwear and matching accessories. We explore some of the best and most beloved swimwear brands in Brazil.
Like their famous flip-flops, the Havaianas swimwear range is typically bold, colorful and often features floral and vibrant prints. The designs are perfect for that Brazilian beach-relaxed style and come in various types and cuts. The Havaianas swimwear range is becoming popular as the brand moves away from practicality to an image of fashion and style.
This shop is loved by Cariocas (people who live in Rio de Janeiro) for its beautiful range of bikinis, one-pieces and menswear. The one pieces are modern with flattering and stylish cut-outs and the bikinis have sexy yet classy styles and subtle tropical prints. The menswear is typically sungas, Brazilian-style swimming trunks that tend to be tight, short and leave little to the imagination. To fit in with locals, sungas are the way to go, although some use Bermuda shorts over the top so it is possible to still cover up a bit.
With its celebrity clients and high quality beach attire, items from this luxury boutique brand come with a hefty price tag yet the swimwear is, as expected, exquisite. From its perfect fit to eye-wateringly pretty designs, this designer turns the beach into a sandy catwalk, from skimpy bikinis to elegant one-pieces. It’s a popular brand among the elite in Brazil.
A popular brand among young Brazilian women, Rosa Cha does a cute collection of bikinis and offers the added bonus of selling tops and bottoms separately to help get the correct size and fit all over. Prices are reasonable and a lot more affordable than other brands. The cuts are varied and the colors range from classic plain to gorgeous detailed patterns and complementary colors.
Adriana Degreas, a luxury boutique in Sao Paulo, has an uncanny knack for turning swimwear into pieces so beautiful that you would want to wear on a night out. Adriana’s famous hand bandeau bikini top was cut out to leave just a pair of red-nailed hands as breast cups. Its on-the-edge fashion styles and abstract cut-outs have gained popularity on the rich and famous scene, boasting clients such as Naomi Campbell.
With 12 stores in Rio de Janeiro, Banco de Areia truly is a Carioca brand and popular among the locals for its reasonable prices and stylish designs. The bandeau style and classic T-cups are among the most popular designs with solid colors or tropical prints and whilst not at the forefront of fashion styles, their classic simplicity and good fit are perfect for simply enjoying the beach.
One of the older swimwear brands, Corpo Seguro’s cheap yet decent items cater for a wide range of preferences in cut, styles, colors and patterns. They also offer one-pieces, tankinis and bikinis for plus sizes that are comfortable and stylish. They have stores all throughout Brazil and are popular for their great prices, ample choices and availability for women, men and children.
Marketed within a reasonable price range, these swimwear options mostly contain prints that are delicate and subtle, and available in various colors that work well together and look fabulous with a tan. As well as bikinis, their one-pieces and kaftans sell well in Brazil.
It’s all about the prints with this brand – simply choose your favorite pattern online and a whole range of clothes in your chosen print will appear. This brand has beach fashion planned out to cover every aspect, from bikinis and sungas to shorts and accessories, making them one of the most complete beachwear brands in Brazil.
With fun, flirty cuts such as the off-the-shoulder bikini top, this brand combines cute, colorful and sexy well, with such characteristics appealing to their Brazilian audience. They have clothes for men, children and women, and also stock UV protective clothes which have proven particularly popular with beach-sport lovers that spend hours under Brazil’s immensely hot sun.