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Thanks to social media, the world of fashion is becoming much more accessible, giving a voice to previously unheard boutique fashion brands. Coming out of Brazil are some incredible new talents that are slipping into the fashion world with their unique pieces that are offering fresh new styles on the catwalk. We explore some of the best boutique stores across Brazil that all have online stores for easy purchase.
Fashion designers Juju Ferreira and Maya Pope are the artistic visionaries behind this fun and funky luxury boutique brand. The prints retell the Brazilian culture through imagery with vibrant, tropical patterns and bright colors. Inspiration for new designs comes through what’s going on in Brazil and the designers’ personal preferences, such as a collection based on the cashew fruit as the designers love cashew fruit caipirinhas, and a new sports gear collection in light of the Olympics. Isolda stock online and deliver to many countries.
The jewelry boutique Maria Oiticia is based in Shopping Leblon and styles its necklaces, earrings and other pieces using native Amazon materials, maintaining strong ties to Brazilian culture and biodiversity. Using natural items such as seeds, tree barks, forest fibers and wood, Maria creates beautiful pieces that capture an indigenous essence in a mix of earthy tones. The rings are gorgeous: big chunky wooden rings or others delicately molded from silver. All items are collected ethically whilst respecting economic and sustainable practices and laws.
Lane is a Bahian shoe designer based in São Paulo, known for her speciality lying in hand-stitched shoes. The delicate, beautifully crafted shoes are unique and can be ordered only via e-mail, after which Lane will make custom-fit shoes to order in her studio. Inspired by nature and the positive energy she feels when wearing natural products, her shoes are made from materials such as woods, ropes, shells, stones and plenty of colors. Capable of transforming any outfit and a unique fashion accessory, these shoes from Lane Marinho are a must-buy.
Luiza Barcelos specializes in making shoes so pretty that you just want to gently touch them. Carefully hand-crafted and stitched to perfection, the quality simply exudes from the designs, and the boutique brand offers a wide range of styles from heels and modern platforms to strappy sandals and casual trainers. The colors tend to be neutrals with pastel shades that are perfect for summer and can be worn as part of a casual look or for a night out. Luiza Barcelos also has beautiful bags and accessories, with all items available online.
Martha’s fashion love has always been lace, which is why back in 2004 she started her brand that supplies beautiful lace pieces for all occasions. While lace is commonly associated with fancy events, she has cleverly modeled various styles to suit casual moments just as much as special occasions. Her brand, Martha Medeiros, has had a positive effect on the society too; the handmade lace is stitched in the south of Brazil by poor families that have given them education, employment and training.
What Uma does, and does extraordinarily well, is challenge gender concepts by offering women pieces that are more traditionally associated with menswear. With a classic look of minimal aesthetics, it combines contemporary and comfortable with basic yet chic colors of grays, whites and beiges into a look that is distinctively masculine yet remarkably feminine at the same time. Think loose shirts, baggy pants and straight-down dresses that somehow create an aura of feminine mystery.
Andrea combines her love of the contemporary with loud, bright prints in her feminine-yet-strong designs. The clothes usually combine a maximum of four colors that create a dramatic impact, such as the classic black-and-white in geometric patterns, or blue, brown, black and white in floral swirls that appear both bright and sophisticated at the same time. Andrea Marques‘s clothes make a statement with long floaty dresses and flirty tops.