Garotas Estupidas began back in 2006 as a way for Camila Coutinho to share fashion and beauty topics with her friends. Fast forward 10 years, and Garotas Estupidas is one of the largest fashion blogs in Brazil. The site has a clean design and strong visuals, making it a pleasure to roam through its many fashion-related sections such as looks of the famous, looks of the day, places to shop in Brazil, and makeup. An especially fun page is ‘street style,’ which explores casual, yet beautiful, everyday looks.
Camila Coelho is the creator of this hugely successful blog. A Brazilian who currently lives in Boston, her blog has the advantage of being readable in both Portuguese and English and offers tips for both cooler and warmer climates. The neat finish of this blog and the excellent quality of its photos give it a sophisticated and smart look, rather like Coelho’s immaculate outfit combinations. On her blog is a link to her unmissable YouTube channels, where she gives makeup, hair, and fashion tutorials with explanations of what looks good with what. With an impressive 4.8 million followers on Instagram, this blogger is definitely worth following.
Blog da Thassia
Thassia Naves, the creator of Blog da Thassia, is a young blogger whose fashion advice is very up-to-date and in tune with what is ‘now.’ Her style is flirty and cute, with plenty of ‘looks of the day’ that showcase her unique, youthful, yet accessible Brazilian style. She also writes travel posts that document her fashion choices in different locations, inspiring her readers to wander and look good at the same time.
Hoje Vou Assim OFF
Ana Soares is a style consultant who shares her knowledge and experience on her blog Hoje Vou Assim OFF, which started off as a bit of fun and turned into one of the most influential blogs in Brazil. She reveals her personal experience with fashion through a variety of makeup, beauty, and style tips, and she also advises readers on where to find cute boutiques. Her ‘look of the day’ is always eye-catching, and her blog is a virtual catalogue of her colorful, quirky, and flattering style choices.
Lia Camargo’s blog, Just Lia, covers just about every aspect of fashion, and it does so in a down-to-earth way that makes it accessible to a highly diverse audience. Covering lifestyle, beauty, makeup, style, and home décor, her blog is an encyclopedia of all things fashion. Her ‘look of the day’ section is filled with great photos that can easily make you spend many idle yet happy hours browsing and planning fashion outfits. She explores casual and dressed-up style as well as fashion for mums-to-be at all stages of pregnancy.
Lala Noleto explores fashion, beauty, and lifestyle in a collection of luxury looks. In her fashion section, she reveals a mix of the just-arrived-in-stores and new trends. She also adds a useful collage of images that, when expanded, identifies the brand behind the trend. It’s a great way to discover where to buy clothes, and it also serves as an introduction to Brazilian brands. Her fashion coverage includes fitness, casual, and formal looks, as well as holiday- and event-specific styles.
Ju Lopes is the creator of the successful blog Juro Valendo, which covers a wide range of topics including lifestyle, beauty, and fashion. Lopes often explores fashion and life questions relevant to women in their 30s. Her ‘looks of the day’ are fun, flirty, and attainable for those searching for easy fashion choices at reasonable prices. She also does various product reviews that inform readers on what to buy while in Brazil.