After 12 years in São Paulo, fashion blogger and cool hunter Loo Nascimento has returned to her home town of Salvador. Her long-established blog, dresscoração, has morphed into a shop where she sells clothes and accessories that reflect her African heritage, and she can now be seen vlogging on YouTube. A champion and campaigner of black culture, Nascimento uses the hastag #BráfricaEmNós, (“Brazil-Africa is us,” broadly) and incorporates strong and colorful prints from Africa in her styling. With a mega-watt smile and the city as her backdrop, her Instagram will leave you dreaming of Salvador’s streets.
Maria Clara Lauton
A baiana and journalist, Maria Clara Lauton writes about fashion, lifestyle and beauty on her eponymous blog. At 23 years old, she speaks with a relaxed and easy tone, and keeps a beady eye on affordable Brazilian high-street fashion, often using pieces from Renner, Riachuelo and Forever 21 in her Look of the Day posts. Embodying a youthful, seaside vibe, Maria Clara Lauton’s Instagram will help inspire the best beach-bound look for you.
Representing Brazilian street style is Euzinha – 29 years old, a Scorpio, and a baiana living in São Paulo. Her buzzy, bright blog showcases all of her interests. It is broken down into “Boomshit,” “Street,” and “Style lovers,” making it a mine of interesting goings on around the world and interviews with style crushes. You can even shop for the multi-colored braids that the blogger usually has piled up on top of her head.
Vitrine Virtual is a blog born in 2008. At the time, its dona, Isabela Nascimento, was studying for exams but was too easily distracted by online fashion. She found virtual thrift stores particularly tantalizing, and today her popular blog still has its roots in manageable, sustainable, and wallet-friendly fashion for all. Isabela now works full time in Salvador’s fashion industry, producing content, editorial, and styling for brands and publications, but keeps her Instagram regularly updated with bright ideas and shots from her day to day.