Brazilian Cosmetic Brands You Should Know About

Brazil has a large and fabulous beauty industry
Brazil has a large and fabulous beauty industry | © Dmytro Zinkevych / Alamy Stock Photo
Photo of Sarah Brown
4 May 2021

From Victoria’s Secret Angel models to glamorous Carnival queens, Brazil is known globally for its good-looking population. To recreate that Brazilian look at home or during your visit, here are some of the best Brazilian make-up brands to explore.

Sol de Janeiro

Although based in the USA, Sol de Janeiro couldn’t be more of a Brazilian cosmetics brand if it tried. Inspired by the natural confidence Brazilian women radiate, and their healthy attitude to feeling comfortable in their skin, Sol de Janeiro has created a line of products that aim to create smooth, glowing skin. The most famous product in the range is the Brazilian Bum Bum Cream, which stimulates blood flow and helps reduce cellulite with its active guarana ingredient, while coconut oil and cupuaçu butter help keep skin soft.

Natura Brasil

Natura Brasil has become the number one cosmetics manufacturer in Brazil. Their Natura Ekos range uses cocoa butter and Brazil nut oils for deep hydration and skin that feels super-soft, leaving behind a deliciously tropical, nutty smell. One of the most exciting developments from Natura is its commitment to sustainability and recycling; many of their products are packaged in 100 percent recycled plastic.

Surya Brasil

A company that has dedicated itself to creating organic and natural products with sustainably sourced ingredients, Surya Brasil uses plants native to India and the Amazon, such as henna and cupuaçu. The results are creamy textures and divine smells – and products that are suitable for both the body and hair. Their henna cream is a natural hair dye that will make brown hair look richer and shinier and is a great alternative if you’re sensitive to chemical-based dyes.

Cadiveu Plastica dos Fios

Cadiveu Plastica dos Fios is a Brazilian cosmetics brand with an extensive range of hair products. One of the most popular hairstyles among women in Brazil is long, dead-straight hair that seems impossibly smooth, and it’s this ideal that the Plastica do Fios Smoothing Shampoo aims to achieve. With active ingredients including açaí and arginine, the shampoo nourishes the hair and leaves it totally hydrated so that it doesn’t absorb water – which stops it from becoming frizzy in humid conditions.

O Boticário

This huge Brazilian make-up brand sells make-up, skincare, perfumes and various other day-to-day beauty products, making it one of the country’s largest cosmetic brands. The nativaSPA Body Oil leaves skin silky soft, with a light fragrance of lychee, cherry or rosemary. For more make-up and fragrances, check out the O Boticário Glamour range.

Quem Disse, Berenice?

Famous for its wide range of make-up, Quem Disse, Berenice? also sells products for hair and body care, as well as a huge collection of vibrant nail polishes, all at reasonable prices. Their face primer comes in a range of colors to suit your skin tone, such as green primer to neutralize skin with red undertones. Their eyebrow gel helps to subtly define your brows, while their range of long-lasting lipsticks includes a swathe of vivid shades.

Best Bronze

Although Brazil is famous for its tropical weather, those concerned about the effects of the sun on their skin tend to stick to the shade and get a fake tan instead. Best Bronze is one of the leading tanning brands in Brazil, with a range of products to help you get a perfect sun-kissed look without setting foot in the sunshine. Start with the exfoliating soap bar to get your skin smooth before applying the Best Bronze Self-Tanner Spray. Top with Shimmer Spray to really make your spray tan pop.


Inspired by the vibrant colors and refreshing smells of Rio de Janeiro, Riô has a range of perfumes with names that derive from the neighborhoods and points of interest around the city. The brand’s eau de toilette Avenida Atlântica is their first fragrance aimed at men and has a smoky smell with notes of musk and verbena. For women, the eau de toilette Jardim Botânico mixes fruity scents of pomegranate, white guava and passion fruit with hints of lily and iris.

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