What up, Argentine fashionistas? These six bloggers will tell you what’s up. With them, you’ll have it all: what to wear on the street in Buenos Aires, what to strut at the city’s clubs, what’s hot, and what’s not. Argentina’s fashion scene is distinctive, in part because the country lacks most major international brands. So what do fashionistas do? They play around, create, invent, and re-purpose – making Argentina uniquely fashion-forward. These six bloggers are a must-follow for the best in style advice.
The homepage of Maru Rivero’s hugely popular fashion blog proclaims, in Spanish: “Fashion’s a game, it can’t hurt you.” Her “Te recomiendo” tab (I’m recommending to you) is particularly interesting to scroll through. Follow her on Facebook and Instagram, where she’s quite lively.
I’m Queena is another wildly popular Argentine fashion blogger. Her site features commentary on fashion, music, art and more. Also a busy little bee on social media (most notably Facebook and Instagram), here she is rocking some serious shoes.
The photo is actually fairly representative, footwear in Argentina being pretty wild across the board. If you visit, you’ll definitely have to get some shoes – these savvy bloggers will help you get the hottest look, so keep reading.
Guadalupe Malter is a fashion designer, journalist and entrepreneur. Her blog mixes fashion with makeup tips, personal advice, lifestyle issues, and professional guidance geared toward women. She also has very active Facebook and Instagram profiles. Her latest project is Tienda Capsule, an online shop for high-quality boutique items in Argentina.
Lulu Fernandez’ blog, The Lady Posh, keeps tabs on the cool set in Argentina. Fernandez, a young writer for an Argentine teen magazine, was born and raised in a home rich in fashion, and also fitness-focused, and it shows. Her blog and social media presence, particularly on Facebook and Instagram, reflect that. So does her style.
Fernandez also travels frequently (check out her travel tab) and has a video presence. Here’s a video from her YouTube channel on how to combine colors based on the season.
The fashion blog Muy Mona is actually the work of two Argentine journalists and long-time friends, Constanza Crotto and Mariana Gándara. The project exists “to convey that fashion is about having fun, playing around, and just because you don’t have money doesn’t mean you can’t look good,” they write in Spanish. “It requires creativity and aspiration.” Muy Mona highlights local designers and is a great place to check if you’re looking for shopping ideas in Buenos Aires. Follow them on Facebook and Instagram.
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Fashion consultant Agustina Cattaneo is all about trends, so she’s a good blogger to follow. Born in 1981 in Buenos Aires but now living in Paris, Cattaneo’s robust blog reflects her established career in fashion, with sections on style, travel, lifestyle, footwear, bags, beauty and more. Of particular interest is her “street looks” page, where she shoots outfits on the streets. Follow her on Instagram to keep up with her latest.