The 10 Most Beautiful Towns In New Zealand

Photo of Helen Armitage
2 March 2018

Idyllic beaches, breathtaking mountains, beautiful lakes, New Zealand has it all. From the South Island’s Queenstown, New Zealand’s adventure capital, to the renowned surfing destinationof Raglan on North Island, we traverse this beautiful country to bring you 10 of its most scenic towns.


Dubbed the ‘adventure capital of New Zealand’, Queenstown is nestled on the edges of the crystal clear Lake Wakatipu on South Island. Its lakeside location offers everything from high energy jet boating to relaxing river cruises and fly fishing, while the breathtaking scenery of the surrounding mountains are suited to walkers, hikers and photographers hoping to capture the South Island’s iconic rugged landscape. Small and laid back, but simultaneously cosmopolitan and lively, Queenstown boasts fine dining restaurants, a bustling bar scene, and a packed cultural calendar with events such as the Queenstown Winter Festival, New Zealand’s biggest celebration of winter featuring street parties, fireworks and winter sports.

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Queenstown, New Zealand | © Pixabay


A 14-time winner of Keep New Zealand Beautiful’s Most Beautiful Town award, Feilding is known for its beautiful Edwardian architecture, boutique shopping, historic museum collections and rural charm. Located just north of Palmerston North, Feilding is the rural center of the Manawatu District. It is home to Feilding Saleyards, a livestock sale held in town since 1880, and the weekly Feilding Farmers’ Market. For history buffs and motoring enthusiasts there is The Coach House museum and Manfeild Racing Circuit, while for art lovers a walk around Feilding’s central business district should entertain as the walls of its buildings are adorned with murals by local artist Eric Brew.

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Feilding, New Zealand | ©


A jewel of the North Island’s beautiful Bay of Plenty, Whakatane boasts history, culture, stunning coastal scenery and, as the four-time winner of the New Zealand’s Sunshine Capital title, an ideal respite from some of New Zealand’s harsher climes. Discover local Maori culture at Mataatua Wharenui, a 130-year-old Maori meeting house, and the Whakatane Library And Exhibition Center, or perhaps at events such as The Summer Arts Festival. The nearby White Island, home to New Zealand’s only active marine volcano, and Ohope Beach, one of the country’s best-loved beaches, offer plenty of activities for outdoorsy folk.

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Whakatane, New Zealand | © Chris Thompson/Flickr


Small in size but rich in history, Russell is a beautiful coastal hamlet nestled in the Bay of Islands (or northern New Zealand). As one of New Zealand’s first European settlements and first official capital, Russell is home to some of the country’s oldest architecture including the delightful Christ Church and the Pompallier Mission, New Zealand’s oldest church and industrial building respectively. Charter a yacht and dolphin-spot in style in the Bay of Islands before retreating to one of Russell’s charming waterfront dining spots, such as the historic Gables Restaurant, for locally caught seafood and stunning bay sunsets.

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Russel, New Zealand | © Florian Bugiel/Flickr


With the breathtaking Mount Aspiring National Park and two pristine alpine lakes on its doorstep, it’s only natural that Wanaka has become a haven and base for travelers exploring the South Island’s rugged, unspoiled beauty. The park, a World Heritage Site, is home to magnificent peaks, waterfalls and glaciers and featured in The Lord of the Rings trilogy. The town’s namesake Lake Wanaka and neighboring Lake Hawea offer plenty of further recreation in the form of fishing, cruising and kayaking. Foodies won’t be disappointed with Wanaka either, the town boasts a cosmopolitan community of cafes and restaurants featuring fare from award-winning chefs.

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A charming coastal village tucked into a bay in the South Island’s stunning Queen Charlotte Sound, Picton is a must-go for any budding wine connoisseurs; the Marlborough Wine Region, which produces most of New Zealand’s wine, is just on the town’s doorstep. You needn’t leave town to experience the area’s natural beauty however, with Picton’s peaceful harbor perfect for sampling locally caught seafood and shopping for locally crafted gifts. For more energetic pursuits, the neighboring Queen Charlotte Track offers 71 kilometers of breathtaking coastal scenery and regular water taxis back into town.

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Picton, New Zealand | © thinkrorbot/Flickr


Located a few hours’ drive north of Christchurch, the picture-perfect seaside town of Kaikoura is known for its laid-back vibe, eco-friendly attitude, and stunning location where rugged mountains meet stunning seascape. The town boasts rich Maori culture, even down to its name, Kaikoura is Maori for ‘eat crayfish’, which is the town’s culinary specialty and can be bought freshly caught and cooked at local food trucks and restaurants. Hike the Kaikoura Mountains for breathtaking views over the coast and don’t miss out on a boat trip out of Kaikoura. The town offers some of the best whale, dolphin and seal-spotting in the world.

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Kaikoura, New Zealand | © Bernard Spragg. NZ/Flickr


It may be just 100 kilometers north of New Zealand’s biggest city, Auckland, but the charming Northland town of Mangawhai could be a whole world away. It’s a varied beach town. Mangawhai’s Pacific beaches offer the thrill of surfing while its peaceful harbor, flanked by sand dunes that are home to rare trees and birds, offers safe swimming and kayaking. Events such as the Mangawhai Walking Weekend held each autumn encourages residents and visitors alike to discover the town’s natural beauty. A longtime haven for artists too, Mangawhai has a thriving arts scene and is home to many galleries and studios.

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Mangawhai Beach, New Zealand | © russelstreet/Flickr


Founded in the 1860s following the discovery of gold in the area, Hokitika quickly developed into a thriving river port with quite a wild reputation. Its colorful history recently retold in author Eleanor Catton’s Man Booker Prize-winning novel The Luminaries. Hokitika’s proximity to several of the South Island’s natural wonders, including the majestic Franz Josef Glacier and the beautiful Arthur’s Pass National Park, makes it an ideal base for exploring the nearby natural landscape, while the town itself offers beautiful old buildings and unique events like the Hokitika Wildfoods Festival, which celebrates wild foods foraged from the West Coast region.

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Hokitika, New Zealand | © Pixabay


Located just west of Hamilton, New Zealand’s fourth largest city, is the picturesque coastal community of Raglan. A town whose beaches are often hailed as offering the best surfing in the country. If you don’t fancy getting your toes wet, fear not, Raglan’s rugged surroundings offer plenty of other activities from hiking to the top of the beautiful Bridal Veil Falls, to traversing the neighboring Te Toto Gorge, home to the remnants of historic Maori gardens. Equally, simply just enjoy the town’s laid-back, bohemian vibe, friendly residents and eclectic community of cafes, bars and art galleries.

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Raglan, New Zealand | © Florian Bugiel/Flickr