When it comes to the perfect pair of jeans, the fit is everything, but most of the time, the back gaps and the length are either too long or too short. At Dejour Jeans in Brunswick, they understand that each body is unique, and equipped with a stick of chalk, they will mark the necessary adjustments before owner Nam Huynh works long into the night tailoring the jeans for you. These alternations are completely free as Huynh regards customer service over making a profit. The unassuming store is easy to miss among the bridal shops, but once inside, floor-to-ceiling piles of denim and the purr of sewing machines replace typical flashy décor and Top 40 tunes. In fact, Dejour doesn’t even advertise as that would lead to an increase in prices.
Dejour Jeans, 542 Sydney Rd, Brunswick VIC, Australia, +61 3 9380 4884
Walk into any denim retailer or department store and they’ll recommend Nobody Denim. The Melbourne company began as a denim laundry in 1999 and started developing tools and techniques which allowed for personalised hand-customisation. Although available at stores around the country, for the best experience, we recommend visiting their concept store in Fitzroy or their pop-in store at The Strand. Women have the choice of skinny, boyfriend, slim straight, ankle and flare designs, while men can choose from slim straight and skinny, and on their website, the ‘find my fit’ page will help you with your choice.
Nobody Denim, 396-398 Brunswick St, Fitzroy VIC, Australia, +61 3 9486 9477
The naked truth about Swedish denim brand Nudie is that they care about sustainability and wearability. Made with 100 percent organic cotton, Nudie denim is transparent with their production and strive to prolong the life of their jeans by reselling secondhand denim and recycling worn-out designs. Nudie Jeans also offer free repairs, and staff are always on hand to recommend the best way to break-in your jeans – a process which takes six months. Nudie isn’t fazed by fads; instead, their focus is on the characteristics and aging process of worn-out jeans.
Nudie Jeans, 190 Little Collins St, Melbourne VIC, Australia, +61 3 9650 0373
Stocking local labels Rolla’s, Abrand and Neuw, Service Denim has a huge variety of designs for guys and girls as well as several perfect white T-shirts. As well as skinny, boyfriend, ripped and straight leg mom jeans, Service stocks the most diverse range of flares in Melbourne, including east coast and west coast flares, Paris crop and slouchy designs. Service also offers a wide range of colours, each with their own unique names and a selection of chord jeans. Guys can choose from a range of skinny, tapered and relaxed designs. All jeans are reasonably priced, and there are always new designs to browse.
Service Denim, 397 Brunswick St Fitzroy, VIC, Australia, +61 3 9416 4307