The naked truth about Swedish denim brand Nudie is that they care about sustainability and wearability. Made with 100 percent organic cotton, Nudie denim is transparent with their production and strive to prolong the life of their jeans by reselling secondhand denim and recycling worn-out designs. Nudie Jeans also offer free repairs, and staff are always on hand to recommend the best way to break-in your jeans – a process which takes six months. Nudie isn’t fazed by fads; instead, their focus is on the characteristics and aging process of worn-out jeans.
Nudie Jeans, 190 Little Collins St, Melbourne VIC, Australia, +61 3 9650 0373