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This Australian City is Selling a Spoonful of Nutella for $5 and People Aren't Happy

Picture of Monique La Terra
Updated: 23 June 2017
Melbourne is the undisputed hipster capital of Australia and although we can’t rave enough about Jaffleshutes and sweet potato toast, the latest viral trend is leaving a sour taste in our mouths. If you thought Melbourne’s hipsterness peaked with the avocado latte, then you were mistaken as one pop-up café is now charging $5 for a spoonful of Nutella.

Spoonful of Sugar has been criticised on social media after images emerged of their ‘Naughty Nutella’ dessert which is simply a single spoon of Nutella sprinkled with hazelnuts. Other flavours on offer include ‘Blissful Banoffee,’ ‘Bold Butterscotch,’ Playful PB & J’ and ‘Sinful Salted Caramello,’ and while Melburnians are more than willing to pay top dollar for their coffee, $5 for one mouthful of toast topping is a complete rip-off.

To compare, a 400g jar of Nutella will set you back roughly $5 at most major supermarket chains, while a kilo will cost you roughly $10. Worse still is that according to Pedestrian it’s not even a tablespoon but a teaspoon. For $5, customers should at least be able to keep the silverware.

In an era of fake news, this seems like a hoax, and at first it appeared like it might have been. When Melbourne Cool first posted the image, the location of the pop-up confectionary store remained a secret. Following breadcrumbs on social media leads to Dan Thomas’s Uncle Slam Design–the graphic designer who supposedly created the satirical hug hoodie. However, yesterday Melbourne Cool released the date and location for the pop-up event which happened last night. Yet, the whole situation is still a tad suspicious as despite the media attention there isn’t one photo from the event.

Whether or not anyone attended the event or was bold enough to fork out a pink note for a spoonful is yet to be determined; however, one thing’s for sure, it’s unlikely that this will be the last of Melbourne’s hipster food trends. Brace yourself.