- Monique La Terra
As opposed to subject-specific blogs, lifestyle blogs give their creators the opportunity to explore various sub-genres from fashion and food to travel and design. The five bloggers below are experts at curating content which celebrates Melbourne and appeals to Victorian readers.
Rebecca Judd Loves
As the host of the Victorian travel show Postcards, Rebecca Judd knows a thing or two about the lifestyle in Melbourne, and her blog Rebecca Judd Loves is simply an extension of that, covering beauty, house, fashion, food and drink, travel, weddings, kids and pregnancy along with an ‘Ask Bec’ section. In 2004, Australians were introduced to Rebecca when she accompanied her now-husband, Carlton footballer Chris Judd, to the Brownlow Medal in a plunging red Travydas gown. Judd is a qualified speech pathologist, model, brand ambassador, weather presenter for the Nine News Melbourne weekend bulletin and mum to Billie and Oscar. On her Instagram page, followed by 528 thousand Instagram followers, Rebecca reveals family snaps, interior design inspiration, and outfit shots. Her latest blog posts cover home accessories, spring racing fashion and luxury holiday rentals.
A photo posted by Rebecca Judd (@becjudd) on
Branded as the ‘Stylish guide to Melbourne,’ Melbourne Girl provides a local perspective on the city and suburbs. Run by editor Emily Collie and deputy editor Prue Chilcott, the blog is pieced together by six contributors, or ‘Melbourne Girls’, who concentrate on coffee, fashion trends and sales and weekend brunch. The blog is divided into five sub-headings: Play + Stay, Eats + Drinks, Design + Style, Shopping and Adventure with an additional competition page and an online shop. Easily navigational, the home page features a rotating ‘Our Top 3’ list currently advertising the posts Girls night out at The Mill House, Counting down to Polo in the City and MPD Steak Kitchen opens in Berwick. The Melbourne Girl Instagram page has 88 thousand followers and includes aerial photos of Melbourne’s skyline, quotes and drinks such as freak shakes, coffee and cocktails.
A photo posted by MELBOURNE GIRL (@melbournegirl) on
The Wild Hideaway
Shannon Clarke is a freelance writer, content marketing manager and blogger who says that she created The Wild Hideaway so that she could ‘write about whatever the heck I feel like.’ Shannon has been a contributor on Melbourne Girl, and her blog has recently been named as a Bupa Blog Award Finalist. Content on The Wild Hideaway is sorted into the categories of Melbourne, Life Lately, Food, Inspiration, Art & Design, Features, Friday Favourites, Reviews, Music and The Sisterhood. Her latest posts include Moving House In Melbourne and Hunting for George Launches ‘Golden Years’ Print Collection. Shannon Clarke’s Instagram page is unpretentious and feels like you’re scrolling through your best friend’s photos.
A photo posted by Shannon Clarke (@shannonclarke_twh) on
Little Miss Melbourne
Self-proclaimed ‘undomestic goddess,’ Little Miss is on a mission to explore and share all that Melbourne has to offer. The nameless creator is a freelance content consultant by day and has worked with St Jerome’s – The Hotel, Zoos Victoria, Hardie Grant and Transport Hotel. Little Miss Melbourne is a minimalist webpage, free of flashing advertisements, with the focus instead placed on content under the headings Eat|Drink, Stay|Play, Go|Away and Mind Fodder. There is also an Explore section with the latest updates. Little Miss Melbourne’s Instagram page attracts 11.9 thousand fans and features foodie pictures, quotes and Melbourne scenery.
A photo posted by LMM. City girl. Digital nomad. (@littlemissmelbourne) on
What began as an online jewellery shop in 2011 has since evolved into a blog by digital consultant and jewellery designer Emilia Rossi. The blog is divided into Fashion, Beauty, Lifestyle and Travel sections, and her most recent posts include a feature on Campbell Point House, a Theromix review and her thoughts on the Life InStyle Exhibition in Melbourne. In addition to the blog, Emilia manages an Etsy store and bridal website. Emilia’s Instagram presence is still fairly small; however, her posts are of the highest quality and showcase her unique jewellery designs as well as travel snaps and pictures of her Pomeranian, Goochie.