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Courtesy of How Two Live
Courtesy of How Two Live
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The Melbourne-Based Fashion Bloggers You Need To Know

Picture of Monique La Terra
Updated: 6 January 2017
Among Melbourne’s fashion elite are a group of individuals who tread the streets of Bourke and Swanston in serious style. Read Culture Trip’s guide to the need-to-know fashion bloggers in Melbourne.

How Two Live

Sisters, nail art aficionados, and devoted Bieber fans Jess and Stef Dadon started How Two Live way back in 2012 when Stef moved to Paris. The sisters have since reunited and have drawn an Instagram following of 123k, released a book titled #HowTwoLive and are regulars at fashion shows and events. The sisters stick to the mantra ‘dress like no-one’s watching’ and their style is known for being bold and fearless. Their latest blog posts include Etsy x Melbourne Museum, MBFWA Wrap Up and Spark Challenge.

Find the blog here: How Two Live

Courtesy of How Two Live
Courtesy of How Two Live

What Would Karl Do?

For six years, followers have watched self-proclaimed Melbourne coffee snob Jess Dempsey transform her life from visual merchandiser and celebrity stylist to mum and fashion blogger. Her blog What Would Karl Do? traverses motherhood and fashion ‘with a hint of Chanel.’ Jess Dempsey is also an ambassador for the Very Special Kids Foundation. Her Instagram page has a following of 36.5k, and her outfits tend to be monochrome with hints of blue and pink. |

Chronicles of Nadia

Browsing through Nadia Bartel’s eponymous Chronicles of Nadia you’ll discover her secret shopping finds and plenty of how-to guides to elevate your style. Her signature look includes high-waisted skinny jeans, V necks and tailored monochrome pieces. Her online store The Con-Nection was launched in 2015 in collaboration with Michelle Coppolino and showcases current Australian and international designers. |

Twice Blessed

The second sister act on this list is Twice Blessed who have an Instagram following of 94.9k. Minimalist Melbourne identical twins Bec and Marissa Karagiogos (currently in Greece) are always on the lookout for new shopping destinations in Melbourne. They have a Bachelor of Business Marketing from Swinburne and their signature look is monochrome, with a focus on white shirts and sneakers.

Courtesy of Genevieve Day Management
Courtesy of Genevieve Day Management

Lady Melbourne

Often named amongst Australia’s most prominent fashion bloggers, Lady Melbourne was founded in 2007 by editor, photographer and public speaking extraordinaire Phoebe Montague. After receiving a Bachelor of Fine Art from RMIT Phoebe launched an accessories range, before completing a post-graduate degree in journalism. Phoebe has spoken at blogging conference ProBlogger, The Walkley Foundation and the Melbourne Writers Festival and MSFW: Industry Day Debate – ‘Media Bang For your Buck…Where is the best Value?’ |