Founded in the early 70’s on the Gold Coast by surfer and skateboarder Gordon Merchant, Billabong is considered the iconic Aussie beach brand. Originally launching as a board shorts company, the brand today covers everything from snow sportswear to apparel, with swimwear still ruling supreme! With two major stores and dozens of retailers dotted around Sydney, stylish beach vibes are never far.
Dreamed up by owner Sara Fuller while travelling the South of France as a young girl, Pam Pam is a love letter to endless summers and European glamour. Named after a Tahitian beach bar in France, Fuller draws inspiration from the sunburnt stretches of St Tropez and Ibiza, making Pam Pam the go-to destination in Sydney for luxury swim and resort wear. The carefully curated selection of beachwear in this Double Bay store include brands such as Lisa Marie Fernandez, Marysia and Karla Coletto. Although on the slightly higher end of the standard swimwear price range, these super stylish pieces are worth every penny!
Pam Pam. 3 Transvaal Ave, Double Bay. Sydney. Australia, (02) 9363 2954
Embracing the spirit of bohemian summers like no other, CAMILLA, the bespoke collections by local Bondi designer and artist, Camilla Franks has become a symbol of Sydney summer. With love and devotion, every piece of swimwear is hand-cut, every jewel applied with care. CAMILLA has 19 stores across Australia, eight of which are in Sydney. The collections include women’s, men’s, children’s and homewares, meaning stylish beachwear for all the family.
When their doors first opened in Surfer’s Paradise in 1978, Sunburn’s mission was clear: to offer the ultimate swimwear store for any woman, any age, any size, any figure. Now, nearly 40 years later, with 25 locations, that mission remains just as tangible. Sunburn stocks mainly local Aussie brands such Jets, Camilla and Bondi Bather, with the exceptional few international names such as Maaji Swimwear and Heidi Klum Swimwear. Shop by shape, shop by size; yep, this swimwear destination really is one of the coolest stores in town.
For over forty years, Seafolly has been making waves in the swimwear scene, both in Australia and abroad. Stocked internationally from boutiques to department stores, Seafolly’s mission is simple: to embody the Australian woman’s essence of summer. With numerous stores in Sydney to choose from, their purpose is clear: to be the biggest and most iconic beach wear and lifestyle brand by 2020. Watch this space!
Locally designed and 100% Australian made, this swimwear brand which grew out of the beachside town of Bondi, has become one of the most sought-after local swimwear brands on the scene for it’s killer swimwear separates and emphasis on individually (each piece is made in limited quantities!), not to mention having high UV rating of 50+ embedded into each design to keep skin safe in the sun. Young, trendy and oh so sexy, this brand is essentially a love letter to Bondi Beach.
Iconic Aussie swimwear brand Sunseeker specializes in a broad range of summertime staples from swimwear and kaftans to hats, board shorts and bags. With swimwear sold as separates, the emphasis is on each woman creating her own story by the seaside. The main store in Sydney’s Westfield Miranda is packed with stylish essentials, but if in need of some inspiration, don’t forget to check their shoppable Instagram account via their website!
Surf Dive ‘n’ Ski
Surf Dive ‘n’ Ski is the epitome of ‘cool’, and a true manifestation of that laid-back Aussie lifestyle so many long for while ogling the beach bums and scruffy skaters at Bondi. Launched in 1964, Surf Dive ‘n’ Ski now boasts over 85 stores across the country, and is considered the leading supplier of surf, skate, street and snow-wear brands. From knitwear to Nike and swimwear from every major brand, this is truly a one-stop-shop. As well as being in every major mall or seaside suburb, Surf Dive ‘n’ Ski have endless online offerings, with tons of discounts and free express delivery.