The Best Fashion Boutiques in Melbourne

Alpha 60 chapter house boutique Melbourne courtesy of Alpha 60
Alpha 60 chapter house boutique Melbourne courtesy of Alpha 60
Melbourne is besieged by retailers and shopping malls, but for something different, it’s worth browsing the racks of boutique abodes. From timeless labels such as Alpha 60, to the contemporary threads at LIFEwithBIRD, to Somewhere’s Nordic loft-come-art space, here are the best fashion boutiques in Melbourne.

Alpha 60

Blossoming onto the Australian fashion scene in 2005, siblings Alex and Georgie Cleary launched their label alongside a Vivienne Westwood retrospective at the National Gallery of Australia. Hailing from a rose farm, the duo have fashioned a label of equivalent beauty that is as lawless as a thorn. In fact, Alpha 60 is a label of juxtapositions that combine a timeless sensibility with modern innovation across men’s and women’s clothing.

Alpha 60, 201 Flinders Ln., Melbourne, VIC, Australia, +61 3 9663 3002

Courtesy of Alpha 60


Twin brothers Brian and Vincent Wu established Incu in 2002 for people who prefer trend-neutral wardrobe staples. Today, Incu has 12 stores across Sydney, Melbourne and the Gold Coast that stock such brands as A.P.C., COMME des GARÇONS, Rag & Bone, and Alexander Wang, in addition to their own labels, Weathered and Vanishing Elephant.

Incu, QV, Shop ACL12, Albert Coates Ln., Melbourne, VIC Australia, +61 3 9654 4725


Founded in 2002 by husband and wife Nicholas Van Messner and Bridget Mcall (also known as Bird), LIFEwithBIRD is a Melbourne-based label that embodies an effortless, understated confidence. The brand’s contemporary aesthetic is a combination of visually stunning prints and crisp silhouettes with impeccable tailoring and attention to detail. LIFEwithBIRD has four boutiques in Melbourne and a two more in Sydney.

LIFEwithBIRD, 241A Flinders Ln., Melbourne VIC Australia, +61 3 9663 2099

Courtesy of LIFEwithBIRD


Illuminated by a white quartz crystal chandelier, MARAIS boutique exudes opulence and glamour. Founded in 2004, MARAIS consists of two lavish stores, one for men and another for women, and holds designers, including Celine, Givenchy, Balenciaga, Balmain, Alexander McQueen and Chloé.

MARAIS, 73-77 Bourke St., Melbourne, VIC Australia, +61 3 8658 9555


Assembling established and emerging designers from Australia and abroad, Somewhere is an approachable and spacious loft that features such brands as Dr. Denim, Salt-Water Sandal, The Horse watches, HOPE and MOSCOT eyewear. Founded in 2005, the retailer supports local artists and holds monthly exhibitions in the contemporary gallery space.

Somewhere, Level 2, Royal Arcade Shop 29, 314 Little Collins St., Melbourne, VIC Australia, +61 3 9663 3003

Courtesy of Somewhere