Australia's Most-Loved Fashion Labels

With new designers bursting onto the scene each season, it can be hard to keep up. Nevertheless, there are always those few key brands which feature on repeat in our minds and closets throughout the years; here are Australia’s most-loved fashion labels.

Sass & Bide

Founded in 1999 by best friends Sarah-Jane Clarke and Heidi Middleton, Sass & Bide is a contemporary Australian womenswear brand that has been a frontrunner in Aussie and international fashion for almost two decades. The collection which roots itself in the celebration of the bold, beautiful and strong women of today, is known for its ageless tailoring and interpretative classic pieces. Stocked in over 45 stores in Australia and New Zealand, as well as offering international shipping, Sass & Bide is the uniform for the modern woman.

Ellery

Zimmermann

Zimmermann is an Australian fashion label launched by sisters Nicky and Simone Zimmermann in Sydney, 1991. Celebrating in sophisticated femininity and completely effortless, the high-fashion Aussie brand is most-known for its swim and resortwear; although, its ready-to-wear collection which pepper each season of fashion week in New York is a show never to be missed.

The brand have gained international recognition since its inception, landing many awards including the Australian Fashion Laureate and Best Swim Designer, Prix de Marie Claire, to name but a few.

Billabong

Launched in 1973 by Gordon and Rena Merchant, Billabong started out as a simple Aussie board shorts brand, small in scale and local in reach, before quickly becoming synonymous with surfers as the uniform for wave riding. Billabong gained fast traction, expanding to cover surf and sports equipment, resortwear, apparel and, of course, Billabong board shorts.

Today, Billabong is arguably the most iconic brand to come out of Australia, as well as one of the most globally recognised names in the sports sphere.

Dion Lee

Dion Lee is the eponymous label of the Sydney designer. After debuting post-university at Australian Fashion Week in 2009, Lee made history by being the first designer to use the Sydney Opera House as the stomping ground for his runway show. Launching his brand at the tender age of 23, his collections are known to be experimental whilst maintaining traditional tailoring. Lee explores relationship between technical fabrications, architectural silhouettes and the female form in his collections which has led him to become one of Australia’s most-loved fashion label.

Keepsake The Label

Filling a much needed gap in the market of high-quality, contemporary and classy occasion wear at an affordable price point, was Melanie Flintoft’s (Australian Fashion Labels’ Creative Director) goal. Enter Keepsake The Label.

Celebrating in timeless, feminine pieces with 11 collections annually, Keepsake The Label has become one of Australia’s most-loved fashion labels, as well as wooing A-Listers such as Kendall Jenner, Gigi Hadid and Kylie Minogue. The brand – which supports ethical manufacturing practices – is stocked in Australia and around the world.

C/MEO Collective

As another member of the Australian Fashion Labels family, C/MEO Collective‘s mission is to drive future fashion with curated collections that are bold, edgy and daring whilst still celebrating femininity and effortless ease. Founded in 2010, the brand is known for its bold tailoring and silhouettes, technical fabrications and daring prints. Influencers such as Solange Knowles, Jennifer Lopez, Vanessa Hudgens and Emma Roberts have been spotted donning the statement designs.

Maticevski

Established in 1999, Toni Maticevski set out to grow an Aussie ready-to-wear collection of beautiful crafted designs, celebrating the female form and exemplifying the Melbourne designer’s skill in fabric manipulation and vision.

Since the brand’s inception, Maticevski has won design awards such as the New Designer Award in 2002 at the L’Oreal Melbourne Fashion Festival. It was this international recognition which led him to the global fashion stage, presenting until 2010 his collections at Mercedes-Benz Fashion Week in New York, before moving his presentation to Paris this season.

Since you are here, we would like to share our vision for the future of travel - and the direction Culture Trip is moving in.

Culture Trip launched in 2011 with a simple yet passionate mission: to inspire people to go beyond their boundaries and experience what makes a place, its people and its culture special and meaningful — and this is still in our DNA today. We are proud that, for more than a decade, millions like you have trusted our award-winning recommendations by people who deeply understand what makes certain places and communities so special.

Increasingly we believe the world needs more meaningful, real-life connections between curious travellers keen to explore the world in a more responsible way. That is why we have intensively curated a collection of premium small-group trips as an invitation to meet and connect with new, like-minded people for once-in-a-lifetime experiences in three categories: Culture Trips, Rail Trips and Private Trips. Our Trips are suitable for both solo travelers, couples and friends who want to explore the world together.

Culture Trips are deeply immersive 5 to 16 days itineraries, that combine authentic local experiences, exciting activities and 4-5* accommodation to look forward to at the end of each day. Our Rail Trips are our most planet-friendly itineraries that invite you to take the scenic route, relax whilst getting under the skin of a destination. Our Private Trips are fully tailored itineraries, curated by our Travel Experts specifically for you, your friends or your family.

We know that many of you worry about the environmental impact of travel and are looking for ways of expanding horizons in ways that do minimal harm - and may even bring benefits. We are committed to go as far as possible in curating our trips with care for the planet. That is why all of our trips are flightless in destination, fully carbon offset - and we have ambitious plans to be net zero in the very near future.