Australia's Mature Fashion Bloggers You Need to Know

Fashion Bloggers | © Clem Onojeghuo /Unsplash
Fashion Bloggers | © Clem Onojeghuo /Unsplash
Photo of Alice Duffield
12 October 2017

Australia has a great fashion community with some incredible designers. One of the better ways to find out about them is through their collabs with fashion bloggers, but we’re not all stick-thin 22-year-olds after our next crop top and ripped-denim shorties. With that in mind, here are Australia’s top fashion bloggers who are a bit more mature (i.e. perhaps over 30 and not flashing their bums out the bottom of their skirts).


Sally Steele is a Brisbane-based stylist known for her quirky fashion sense. Her Instagram is where it all happens—she shares local events, styling consults for clients and offers everyday fashion inspiration. Steele is all about individualising personal style for each client in a practical way and is big into sustainable fashion, often taking clients for shopping sessions in op-shops.

LO FI MANTRA • early starts for school trips are all about #highimpactlowmaintenance sequins, turbans and bandanas ..,who am I kidding 😂 … thatdescribes my personal style 24/7 at the moment. I pick clothes that fit my working mama lifestyle – instantly wearable minimal fuss or ironing – are fun and versatile and make me happy 😊- then I just get on with living … the most important part 😍 – some may call this look a mish mash I say eclectic ! Have a great day ! . : Oh and be quick ⚡️⚡️ only 10 tickets left to @sunsoaked_swimwear charity launch on Sunday 10 September in honour of @dear_melanoma and with proceeds going to @melanomainstituteaustralia – as well as runway and guest speakers @1029hottomato presenter @emilyjadeokeeffe Olympic medallist, Melanoma survivor and speaker @juliemcdonaldoam and yours truly 🙈😍you will be introduced to the new SS17/18 60+ piece collection of UPF 50+ UPF 25+ Resort and have a chance to find your #ultimateonepiece try on & shop before it drops in stores next week. : Can't wait to introduce the La Dolce Vita campaign with stunning @bohempia and @olivia.langdon shot by @mikecurtain HMU @hairbeautyguru with accessories by @felicityboevinkmillinery @safinasandals @elzapato_ @cankyandware and our gorgeous #SunSoakedSisterhood @bmaryd @seeyouwithlove @_good_vibes_co @davisandfinchconceptdesign @individualstyle101 . With films by @thesmilefactoryfilm 😍⚡️ . #brisbanestyle #brisbaneevents #brisbanestylist #brisbanebloggers #brisbanebusiness #sydneybloggers #sydneystylist #ukstyle #britishblogger #daytimesequins #sequins #turban #spotmystyle #realstreetstyle #therealstreetstylist

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Styling You

Nikki Parkinson from Styling You is one of Australia’s most well-known 40-plus fashion bloggers. Her wardrobe recaps from the popular Australian series ‘Offspring’ give readers the opportunity to step into the main character’s, Nina’s, wardrobe themselves. Styling You supports Australian designers and recently launched an online store that stocks Nikki’s personal picks.


Barbara George McKellar is a gorgeous Brissie mum and is all about classic and practical clothing with some glam. You’ll see her mix up jeans and basic tees with feminine touches. For McKellar, it’s often in the accessories—if you like monochrome and neutrals with bits of girly pink flashing through, her Insta will be your jam.

Black + Denim 💥

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Iris May Style

Bev does everything from lifestyle to beauty to 50-plus fashion on her blog Iris May, which she named for her mother. Bev’s got glam-mum style down, and she works with a lot of Australian designers ranging in age from their 20s and beyond. Bev works with many affordable brands, so her posts aren’t out of reach for readers—a welcome change for many!

Inspiring Wit

Jenelle Witty is a Perth-based fashion blogger who is all class and takes inspiration from elegant Parisian fashion trends. Witty styles Australian labels, such as Bohemian Traders, with her own unique spin, providing alternatives for those who like to mix the look with a more classic and conservative style.

Pretty Chuffed

Yet another Brissie-based fashion blogger, Jasmine Hunt works closely with Aussie brands to bring fun and affordable fashion to mums. Hunt is known for providing readers with fashion finds for less than $100 AUD. She’s great to follow if you love a good casual and practical summer dress and styling comfy outfit.