Australian Activewear Brands You Should Know About

This Is First Base | © Jody Pachniuk
This Is First Base | © Jody Pachniuk
Photo of Ellie Griffiths
18 October 2016

We all know the New Year always brings about the need to be a “new you,” but why wait? There is an abundance of activewear brands producing clothing that you will want to wear every day, and may even convince you to finally take that step to the gym or class, or even a simple walk around the block. Here are Australia‘s best brands to get you started.

Dharma Bums

The flawlessly designed high-performance yoga and activewear produced by Dharma Bums was founded in 2013 by fashion designer and yoga teacher Debbie Lawson. The brand was born through the want of promoting a standard of life that encourages both happiness and harmony by those who wear it. Producing designs that are bright and colorful, or simple black with some mesh panels, all garments designed and produced in Sydney are tried and tested on yogis worldwide. With a stamp of approval by Ethical Australia, Dharma Bum is said to represent “a person who travels through life living their purpose, doing what they love in peace, happiness and harmony.”

Iris and Shadow Leggings | Courtesy of Dharma Bums

Fire and Shine

With unique designs expressing individuality, Fire and Shine promotes each wearer to stay true to themselves. Starting with yogini Jackie Dunn wanting to feel good on the inside but also shine on the outside, and a passion for fashion, her desire to make a difference drove her forward. Offering activewear that will flatter your shape, from summer to winter and anytime in between, Fire and Shine is sure to light a fire in a new active lifestyle.

Nux Forest Feather Leggings | Courtesy of Fire and Shine

Lorna Jane

No activewear wardrobe is complete without a little something from the iconic Lorna Jane. Being at the forefront of the active lifestyle movement since 1989, advocate Lorna Jane Clarkson was the first to coin the term “activewear.” Starting in Brisbane with the mission “to empower every woman to lead her best life through Active Living,” Lorna Jane has since become an icon of Australian fashion with collections found in over 150 stores in Australia and the U.S., alongside stockists in Africa, Europe and the Middle East. Revolutionizing women’s fitness with unique and inspiring designs, Lorna Jane’s fashion is the perfect stop for all day wear.

Lorna Jane Activewear, Social @lornajaneactive @ljclarkson | Courtesy of Lorna Jane


Melbourne-based L’urv is Australia’s boutique women’s sportswear label producing stylish and comfortable clothes inspired by nature and color. This label, designed specifically for sports fashionistas out of superior fabric and quality materials, exists in a world where function and fashion work side by side. L’urv will have you standing out both in the gym and out on the street; as they say, you will be able to “workout without losing your cool.”

Pink Punk Active

Catering to all shapes and sizes, Pink Punk Active is produced ethically and locally within Australia creating both quirky and playful prints. Functional for everything from yoga to dance and CrossFit to swimming, these on-trend designs are inspired by anything in sight including pineapples, pastel colors, flowers and tattoos. Although new to the scene, the high quality, versatile active and swimwear encourages active living and with these prints how could you not get excited to wear them all day long.

Pink Punk Activewear | © Tarah/PinkPunkActive


Founded by Australian fashion icon Jodhi Meares, THE UPSIDE Sport is based on the philosophy of healthy lifestyle. Having successfully established Tigerlilly swimwear, Meares was encouraged to fill the void between the demanding lifestyle and the want to train for both women and men. The following THE UPSIDE has gained throughout Australia since 2014 is tremendous, with a following now seen in U.S., UK and Canada, thanks to the practical and stylish fashion of body-sculpting tights, chic muscle shirts and hoodies.

THE UPSIDE Sport | Courtesy of THE UPSIDE

This is First Base

How can you not be influenced by the beauty of Bondi Beach? The culture that now exists throughout Australia has encouraged many prints and designs, however, very few have taken sportswear back to the basics. This Is First Base started with a girl who not only lived but worked in Bondi, bringing the ultimate white tee – that somehow goes with absolutely everything – to activewear, creating the “everyday cool girl.” So, if you love simple yet iconic, this is the label for you.

This Is First Base | © Jody Pachniuk/ThisIsFirstBase

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