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Australia is home to many creative people and a thriving fashion industry that has launched globally renowned brands such as Sass & Bide, Zimmermann and Dion Lee. With the amazing designers also come incredibly creative and bloggers too. Here is our round up of the 6 best fashion bloggers you should be paying attention too.
Although the blogger behind A Pair & A Spare, Geneva Vanderzeil, is based in Hong Kong, she grew up in Australia and as her Instagram account (with over 150k followers) shows, she is back in the land down under regularly. As the name suggests, her blog began as a DIY fashion blog which has now expanded into lifestyle and travel. She posts regular tutorials on how to turn basic, cheap items into items that look like high fashion.
If you’re into minimalism, you will love Sara Donaldson’s blog, Harper and Harley. She provides her loyal readers (she has over 800k followers) with inspiration on how to wear statement pieces and rock a wardrobe of neutral colours of black, white and grey. You might also recognise Sara from the E! Show, Fashion Bloggers. Sara also has many posts about beauty and once you see her flawless skin, you will see why she is worth paying attention to.
This incredibly popular blog is the brainchild of two best friends, Elle Ferguson and Tash Sefton. The blog began as a way for them to share their favourite fashion looks, quotes and photos with each other and has grown into one of the biggest fashion blogs in the country with plenty of international readers too. Their denim-obsessed, casual chic look has been in such high demand that they have even expanded into an online store.
Margaret Zhang is the beautiful brains behind this incredibly chic, sophisticated fashion blog. Even though Margaret has been busy studying law, she has managed to build an incredible influential blog which has also turned into a photography and creative business, with global brands like UNIQLO, Swarovski, Clinique, Lexus, Swisse, Matches and Louis Vuitton knocking at her door for her services.
Tash Oakley is one half of the duo behind A Bikini a Day, which provides some great inspiration for all the sunshine in Australia. She has accumulated almost two million followers who admire her look and has also launched two fashion brands herself, Monday Swimwear and Monday Active. If you want some inspiration to kick start that fitness campaign or some ideas for your next beach holiday, look no further.
This blog is the dream for all those who love travel as much as they love fashion. Nicole Warne, the super stylish star behind the blog, has become one of the world’s most influential digital brands. She has attracted fashion clients like Chanel and is also the brand ambassador for Australia’s premium airline, Qantas. Her commitment to incredible content pays off, her photos are awe inspiring and we are sure that her followers, which amount to over 2 million, would agree.