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Australia has always had connotations of beaches, sand, and of course, the sun, and with the desirable climate comes the necessary surf brands. Some of the world’s leading brands in innovative surfwear and surf accessories are the brainchildren of Australia’s most seasoned beach bums. Make sure you put these 10 on your radar – some you may have heard of, some not, but they are all ones to watch!
An ethical surfer brand that originated in – you guessed it – Byron Bay, their unique style was created when they realised there was no rashie that could keep you safe in the sun all day. Their design has long sleeves and a hood to protect from the sun and wind, making them the perfect beachwear from sun up to sundown. They also make beautiful one-sleeved swimsuits, designed to keep your skin freckle- and cancer-free.
If you’re looking to invest in an authentic Australian surfboard, look no further than the aesthetic designs of Maywood surfboards. The brand specialises in handcrafted surfboards made from recycled Australian cedar. Clothes-wise, they have a line of vintage-inspired tees made of 100% cotton, and board shorts designed to grip your surfboard when you duck under that wave!
One of Australia’s largest and most well-known surf brands, Ocean & Earth was started in the late ’70s by two surfers in Burleigh Heads in northern NSW. Since its original staff of three, it’s branched all over Australia and the world, and became the world’s largest manufacturers of surfboard ropes and covers. So, if you’re planning that long-awaited surfing trip and need to deck out your surfboard, look no further than this seasoned brand.
The iconic surf brand Roxy is one that resonates with every Australian girl. Surf icon Quiksilver took a risk by starting the women’s line, with female surfers not having the same community or notoriety that the males did. But the risk paid off, and Roxy took off with their line of funky swimwear and eventually expanded into clothing. The brand also sponsors some of the greatest female surfers in the world today, and are a beacon of support for women breaking into the male-dominated surfing circuit. So by supporting Roxy, you’re also supporting the future of women in the sport.
A team of young creatives travelling Australia for their inspiration, Insight promotes their brand as not simply a range of surf and skatewear, but as a way of life. Simple and clean-cut, they constantly host events in the places around Australia they set up shop in, such as pizza nights in their workshops or organising gigs with local talent. It’s worth following them on social media not only for their cutting-edge styles, but to see where they’re drawing their latest inspo from.
With brand ambassadors like Gigi Hadid, Miranda Kerr, Jess Hart and Samantha Harris (to name a few) Seafolly is the biggest swimwear brand in Australia epitomising the Aussie beachside lifestyle. Seafolly has a swimsuit for every woman, of every shape. Their clean, bright designs are made to be both fashionable and functional – so you can look fantastic both when diving under rough waves as well as lazing by the pool.
‘Art, surf and fun’ are the three words this brand keeps in mind when they design their products. What began as a hobby between founders Sam Coombes and Jim Mitchell grew into a beloved Australian brand that reached into the USA, Canada and Japan. Their idea began as a blog where the pair would document their favourite surf artists, which eventually lead to them selling a small collection of surf wear, which eventually lead to the international brand they are today. Their clothes are chosen carefully, equal parts simplicity and classiness.
Established in the 1980’s, Globe initially started out specialising in skateboards and street designs, but expanded into ‘everything boards’ after 10 years of successful design and production. Teams of skaters, surfers and snowboarders got together to design a massive range of snow, surf and skate products, and the brand has grown into a global network of contributors that are united by their love of board sports. Whatever board-related sport you do, Globe will make sure so you look good while doing it.
Tigerlily is the luxe bohemian brand that encapsulates the essence of bohemian Australia. Its relaxed styles and arty prints will ensure you fit in at Bondi Beach, and the flowing designs are made to keep you cool on those sticky summer days. Pair one of Tigerlily’s bikinis with some shorts and some beaded jewellery (and shoes of course, because dress codes), and you’ll be set to hit the beach bars when the sun goes down.
No surf brand list would be complete without a mention of our beloved Ripcurl. Established in the tiny town of Torquay, Victoria, its founders Doug Warbrick and Brian Singer initially produced surfboards. They moved on to designing the perfect wetsuit suitable for surfing on the cold Victorian mornings, and soon became one of the biggest surfwear brands to come out of Australia. They are also a major athletics sponsor, with the Ripcurl Pro surfing competition held every year at Belle’s Beach, just 10 minutes from the Ripcurl HQ in Torquay – a classic Australian event that attracts the best surfers from around the Globe.