Head of Growth Marketing
Culture Trip is a start-up inspiring millions of people to explore the world’s culture and creativity through a global network of local content creators and innovative technology. Our content reaches over 10 million visitors and 200 million social media users every month, and we recently featured in Forbes as one of five fast-growing businesses to watch in 2017.
Culture Trip was founded by London-based, former academic psychiatrist Dr Kris Naudts. After a few years of bootstrapping and experimenting, we received a seed round of $2 million by top media/tech investors in summer 2015. This was followed by a $20 million Series A investment in summer 2016. Since then, Culture Trip has ramped up its technological capabilities and editorial output, building initial sales teams in London and New York. From only 12 employees in summer 2016, we’ve grown to more than 140 in-house staff, hiring top talent from Google, Facebook, Buzzfeed, Condé Nast, The Guardian and ITV.
We see ourselves as a tech company at our core, with media and creative work as our output. We’re passionate about bringing compelling content to every corner of the world through our global community of writers, videographers, photographers, and illustrators. Within the last nine months, our growth across our social media accounts has been in the triple digits, with our Facebook account ranked as one of the top three travel brands on the platform worldwide. Over 10 million people visit Culture Trip’s website each month (up from 2.5 million MUVs only six months ago) and more than 600k people have installed our app.
We are set for yet more explosive growth and are going through a major recruitment drive for our editorial, commercial, technology and social teams around the world. Our vision is to bring the world to everyone.
We’re looking for someone who can build and lead a Growth Marketing team. Growth Marketing focuses on growing and engaging the Culture Trip’s Users. The team is results-focused and thrives at the intersection of data, media, and marketing. The ideal candidate is scrappy, and is technically strong, analytical, and media savvy – with a hunger to make the user base grow and become more engaged. The specific areas of responsibility include managing the budgets, strategy, and execution of paid media channels, the creation and management of a comprehensive CRM system (including newsletter and blog creation), and management of the social team and community relations. Growth Marketing will work on key growth efforts that are important to driving the top line of the entire company Goals like MAU, Social Followers, CRM and Brand Metrics, etc. We expect our leaders to be able to have top-line impact on the growth rate of users, and to be responsible for growth strategy, tactics and data understanding for the most important channels of growth.
Head of Growth Marketing
- Build, lead and mentors teams in paid acquisition, owned channels (Newsletter/Blog), and the social team.
- Leverage data to understand our users in depth, identify areas of opportunity, and execute projects to drive growth, retention, and engagement.
- Inform, influence, support, and execute our growth strategy.
- Be responsible for, and effective at driving measurable top-line growth for some of the world’s most important, and most used products.
- Manage budgets and people to apply resources to maintain consistent growth.
- Work within core channels of Paid, Owned, and Earned media.
Skills and Requirements
- 10 years of relevant marketing/growth experience
- Experience building/planning paid media campaigns
- Experience managing and executing social media efforts
- Experience building and managing CRM efforts
How to Apply:
Email us on firstname.lastname@example.org, attaching your CV and a brief cover letter explaining why you’d be a great candidate for this role, your current notice period and salary expectations. Please note we will not be considering incomplete applications.
Make sure you include ‘Head of Growth Marketing‘ in the subject line of your email.
The sooner you apply, the sooner your application will be considered. We would like the successful candidate to start ASAP.
Please note that due to the high volume of applications received for this role, we’re unable to personally respond to all candidates. If you don’t hear back from us within a few weeks, please consider your application unsuccessful at this time. We nevertheless encourage you to look out for and apply to other suitable positions in the future.