SXSW Interactive is the technology segment of Austin’s South By Southwest festival. SXSW Interactive features the best in new digital technologies, web design and video games. Several panels, discussions, and networking events are held to connect industry leaders and innovators. Some highlights include the SXSW Interactive Innovation Awards, the SXSW Accelerator Awards, and the SXSW Trade Show. If you’re just looking to get your hands on some cool technology, head out to the free SXSW Gaming Expo. New video games by independent creators are often available to try out. If you’re in it for the spectacle, check out the Super Smash Bros tournament or the 4th Annual Cosplay Competition. Or just sit back and play a board game courtesy of Hasbro and Geek & Sundry.