Faithfull The Brand shoots each of its editorial campaigns in a new summer destination, so picturing its modern, bohemian pieces in situ is as effortless as its designs. Not just a swimwear label, but a brand that offers the ultimate capsule holiday wardrobe, it’s easy to appreciate why Faithfull has been one of the style set’s most coveted warm-weather labels of late.
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Ethical luxury swimwear and lingerie label Araks is the label to invest in if you’re keen to reduce your carbon footprint – something that’s proven to be a key talking point in the fashion industry of late. Everything is made in New York, unused fabrics are recycled and even the packaging is eco-friendly in a bid to combat the detrimental impact that clothing production is having on our planet. Expect a sleek design sensibility and an impactful colour palette.
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Creating ethereal beachwear, swimwear and nightwear since 2015, Three Graces London may have its roots planted in the city but it captures the kind of ease suited to the most secluded of beach settings. Light fabrics, understated silhouettes and a soft pastel colour palette flow through both the mainline and swimwear collections, resulting in a unique aesthetic that’s becoming increasingly recognisable thanks to high-profile brand loyalists such as Lisa Aiken and Lucy Williams.
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Signature Solid & Striped styles look exactly as you might expect: simplistic, sporty and printed with block-colour stripes. They come in a rainbow of hues and are cut to high-leg, low-back silhouettes that are playful and easy to wear. But the brand’s aesthetic has evolved since its launch in 2012 and the current collection offers something more feminine. Ruffles, textured detailing and subtler colour-blocking all feature now and welcome a certain softness that feels more Puglia than Palm Springs.
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Long-standing cult swimwear label Marysia Swim is loved for its signature scalloped edges, rope-tie detailing and premium scuba-esque fabrications. Recent seasons have seen the designer foray into artful prints, textured finishes and pleated detailing, all of which bring a softer element to the collections. If you’re looking for something unexpected then the peplum-hem swimsuit is typically structured but it feels more contemporary than the long-established styles.
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Influenced by the founders’ Australian heritage and current New York location, the Matteau swimwear collection embodies an understated aesthetic, a sleek sensibility and a sense of timelessness. Each swimsuit and bikini is designed to transcend seasons and be malleable when it comes to styling, and each has been crafted with unique detailing that gives it a luxurious edge.
From left to right: The Petite bikini top, £93 ($127.25) | The High-Waist bottoms, £93 ($127.25) | Plunge Maillot swimsuit, £218 ($298.30) | Ring bikini top, £105 ($143.67) | The Petite bottoms, £105 ($143.67)
Part bohemian, part polish, Australian label Zulu & Zephyr captures everything you’d want from a swimwear collection. Expect iterations on floral prints, a dusky colour palette and a wealth of silhouettes to cater for every figure.
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Having grown up in the ultimate beach destination, Hawaii, Dawn Peterson applies her knowledge of what makes a good swimsuit to her own collection. Fit, fabrication and cut are the key focuses here, all imbued with a sense of femininity that’s at once romantic and playful. Expect bikinis adorned with delicate ruffles, a muted colour palette and silhouettes designed to move with the body.
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