Forget the standard array of mainstream lingerie brands, there’s never been so many new, independent lingerie labels to get to know. From organic staples to covetable lace designs, Culture Trip rounds up the underwear brands that are changing the conversation around design, revolutionising the way women feel about their bodies in the process.
Made in a family factory in Valencia, Spain, The Nude Label is an underwear brand with a focus on ethical style. Designs are minimal and heavenly comfortable, and the brand features models across the age and size spectrum, proving this is underwear for the everywoman.
Lingerie meets seamless underwear with Marieyat, a new underwear offer from Central Saint Martins graduate Marie Yat. Designs are produced in Marie’s home of Hong Kong, and the brand sells from London. Marrying comfort and sexuality, this is the underwear brand we’ve all been waiting for.
California-based company Pansy produces organic cotton underwear and leisurewear. All garments are dyed locally with fiber-reactive dyes in a factory in Novato, California, and styles offered include dreamy high rise pants and perfect-fit sports bras.
Me and You celebrates female friendship and feminism, in part by offering fabulous slogan-stamped underwear. Choose from the cute days of the week series, cherub prints and the must sought after ‘feminist’ print.
New Zealand lingerie company Lonely specialises in lace and sheer lingerie which is delicate and fits dreamily. They champion a diverse range of women to represent their brand, and celebrate women’s body whatever shape or size.
Canadian brand Fortnight is on a mission to “redefine underwear.” Based in Toronto, they are passionate about restoring craftsmanship to the heart of the design, emphasising on their website the intricacy of making lingerie; it takes 25 separate parts to make one bra, for example. Their dedication shows, and results in beautiful pieces that are made to last.
Undone is a boutique that specialises in selling under-the-radar and independent lingerie brands. With international shipping and regular sales, this is a must-know destination for all your lingerie needs.
Danish brand BaseRange focuses on putting out sustainable leisurewear. Their underwear comes in silk and organic cotton, with designs that are simple and timeless. Their fleeces are also perfect for mooching around on weekends.
Colombian/US underwear brand Mai Petit offers classic silhouettes with natural fabrics. “MAI PETIT is a gift that women give themselves,” states the brand on their website, and we find it hard to disagree.
Produced in New York from Italian fabrics, Araks Yeramyan launched her eponymous lingerie label to make women feel beautiful – sheer and super-soft fabrics ensure lingerie feels totally natural while colours range from nudes to rich oxblood, tangerine orange, lemon yellows and cerulean shades.