At its core, this is a trend that fits with busy modern lifestyles—think minimalist cuts with clever design details, like hidden hip pockets on leggings, the perfect size for your iPhone. Fabrics are lightweight, aerated and moisture-wicking; that is, highly intelligent but still simple to care for (just throw them in the machine).
Spearheading the trend is transatlantic label ADAY. Founders Meg He and Nina Faulhaber designed their 27-piece capsule collection for “the woman who lives life on her terms.”
“She’s present, she’s smart, she lives a happy-healthy life, but her most scarce resource is time,” they explained, in a recent interview with Culture Trip. “There are apps to make everything easier and quicker, so why can’t there be a clothing brand that adapts with you as you speed through your day?”
As time has become a more precious resource and health a bigger priority, there’s a need for fashion that’s multi-functional while still being aesthetically on point. Convenience is key, and women are prepared to pay a premium for pieces that make their lives more seamless but no less stylish.
Enter the LLANA bag, which is made to order and will set you back a cool $2,995 USD.
Billed as Chanel meets Lululemon, it’s made from supple New Zealand deer leather and comprises multiple pockets and compartments to hold all your work and workout paraphernalia—from easy-access side pockets and an inner documents sleeve to a zipped bottom compartment lined with bacteria-fighting WOOLFRESH™ fabric for stashing sweaty clothes and sneakers. The top even forms a sling to make carting your yoga mat around more easeful.
It designed for the professional woman who always manages to crowbar a personal training session into her day. It’s more than a bag, it’s a lifestyle. And that’s what makes the workleisure trend so appealing (along with being able to wear stretchy pants in the office, of course).