When it comes to a city like New York, where it’s no big deal to ride the subway alongside Cardi B and bump elbows with Kaia Gerber, the streets are filled with style. But it’s not only the big names who are making waves. Here’s where “micro influencers” come in.
Micro influencers are the latest crop of influencers, who, according to Digiday, have higher engagement than “super influencers.” And they are are catching the attention of fashion houses and style innovators all over the world. Culture Trip rounded up a few New York micro influencers, and here’s what they resolve to change about their style in 2018.
1. Choose quality over quantity
Lucy Norris, a New York fashion influencer who hosts the new live review show At A Glance on Karma Network aims to “shop for clothes from brands who are making a positive social impact through the way their clothes are manufactured; through the culture the company is creating; and through the way they are marketing to consumers. I choose to influence the influencers, and encourage them to show us a better way through fashion and beauty.” In other words, this influencer is all about the ethics of fashion.
From $20, PACT leggings are made without pesticides, fertilizers, bleaches, sweatshops, and “no nasty stuff at all.”
2. Dress your age
“As I turn 30, it’s time for a seriously chic style upgrade that’s age appropriate and fun. No more jeans with holes in them,” says Spencer Alben, a social video producer for Culture Trip, who lives in Bushwick.
Shop: Pashmina Shawl
For $25, this reversible pashmina shawl tops off your outfit and is cashmere-like in quality.
3. Keep it casual
Dawnn Karen, a former model and founder of the Fashion Psychology Field,™ a cutting edge field that focuses on the hidden synergy between fashion and psychology, specializes in styling from the inside out. Her 2018 style resolution is “to learn to dress down a bit and even venture out just occasionally in flats or cool sneakers.”
Shop: Lucky Brand Ballet Flat
From $19, these chic and well-made leather ballet flats are perfect for keeping it casual.
4. Add more geek wear into your wardrobe
Kos Harris, a fashion blogger who authors the blog One Creates Oneself (named after a Grace Jones quote) works as a publicist full time. A lover of sheer dresses and bomber jackets, she wants to integrate “more geek wear” into her wardrobe.
For $17, this unisex tech beanie includes a headset and bluetooth access.
5. Support woke fashion and beauty brands
Lifestyle publicist and pop-culture blogger for her site Instaglam News, Colleen Armstrong is an advocate for promoting brands and celebrities who endorse diversity and body positivity within fashion and beauty.
Shop: MAKE Cosmetics
A translucent powder for $25 that is not tested on animals, is cruelty-free, vegan, oil-free, fragrance-free, hypoallergenic, and made in New York, this comes from MAKE Cosmetics, a woke beauty brand.
Are you a micro influencer? If so, we want to hear from you. Reach out to email@example.com.