Try Beauty-Enhancing Beverages at the Vital Proteins Pop-Up

The Instagram-worthy interior of Vital Proteins' pop-up store is inspired by its colorful packaging
The Instagram-worthy interior of Vital Proteins' pop-up store is inspired by its colorful packaging | © Vital Proteins
Photo of Esme Benjamin
Wellness Editor24 September 2018

Trendy collagen company Vital Proteins offers healthy sips, beauty treats and wellness events at its SoHo pop-up.

You’ve probably seen images of Vital Proteins’ recognizable color-pop packaging on Instagram. Now, the influencer favorite, known for beauty-focused collagen formulas, is complementing its online presence with a temporary residency in the heart of SoHo.

The exterior of Vital Proteins' SoHo popup. Open until Sep 30, 2018. | © Vital Proteins

The rainbow-painted space includes a tasting bar featuring popular products like the Matcha Collagen and classic Collagen Peptides, along with brand merchandise and free in-store events with aligned companies. Visitors can try a barre class, sample healthy soft serve or listen to a panel led by wellness industry experts and entrepreneurs.

The pop-up, which runs until the end of September, marks the launch of Vital Proteins’ #FeedYourBeauty campaign – a nod to the inside-out benefits of collagen.

“Collagen’s amino acid profile makes it a special nutritional powerhouse,” explains Jenn Randazzo,Vital Proteins’ in-house registered dietitian. “It’s unique combination of glycine, proline and hydroxyproline can help promote a wide variety of beauty and wellness benefits.”

A wall of Beauty Collagen at Vital Proteins SoHo popup. | © Vital Proteins

Known as an essential “building block of the body,” collagen is a necessary nutrient for healthy skin, nails, bones, hair and joints. Doctors also praise the protein for promoting better digestion and strengthening the gut barrier. Here’s the catch, though: most collagen-rich foods are ones we don’t generally like to eat (think animal bone, skin and organ meats). By creating a line of odorless, tasteless powders which dissolve in your morning coffee or smoothie, Vital Proteins makes getting your daily dose of collagen easy and tasty.

The Vital Proteins pop-up can be found at 119 Spring Street, New York, NY 10012 until September 30 2018.

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