Try Beauty-Enhancing Beverages At The Vital Proteins Pop-Up

Trendy collagen company Vital Proteins offers healthy sips, beauty treats and wellness events at its SoHo pop-up.

You’ve probably seen images of Vital Proteins’ recognizable color-pop packaging on Instagram. Now, the influencer favorite, known for beauty-focused collagen formulas, is complementing its online presence with a temporary residency in the heart of SoHo.

The exterior of Vital Proteins’ SoHo pop-up

The rainbow-painted space includes a tasting bar featuring popular products like the Matcha Collagen and classic Collagen Peptides, along with brand merchandise and free in-store events with aligned companies. Visitors can try a barre class, sample healthy soft serve or listen to a panel led by wellness industry experts and entrepreneurs.

The pop-up, which runs until the end of September, marks the launch of Vital Proteins’ #FeedYourBeauty campaign – a nod to the inside-out benefits of collagen.

“Collagen’s amino acid profile makes it a special nutritional powerhouse,” explains Jenn Randazzo,Vital Proteins’ in-house registered dietitian. “It’s unique combination of glycine, proline and hydroxyproline can help promote a wide variety of beauty and wellness benefits.”

A wall of Beauty Collagen at Vital Proteins’ SoHo pop-up

Known as an essential “building block of the body,” collagen is a necessary nutrient for healthy skin, nails, bones, hair and joints. Doctors also praise the protein for promoting better digestion and strengthening the gut barrier. Here’s the catch, though: most collagen-rich foods are ones we don’t generally like to eat (think animal bone, skin and organ meats). By creating a line of odorless, tasteless powders which dissolve in your morning coffee or smoothie, Vital Proteins makes getting your daily dose of collagen easy and tasty.

The Vital Proteins pop-up can be found at 119 Spring Street, New York, NY 10012 until September 30 2018.

Since you are here, we would like to share our vision for the future of travel - and the direction Culture Trip is moving in.

Culture Trip launched in 2011 with a simple yet passionate mission: to inspire people to go beyond their boundaries and experience what makes a place, its people and its culture special and meaningful — and this is still in our DNA today. We are proud that, for more than a decade, millions like you have trusted our award-winning recommendations by people who deeply understand what makes certain places and communities so special.

Increasingly we believe the world needs more meaningful, real-life connections between curious travellers keen to explore the world in a more responsible way. That is why we have intensively curated a collection of premium small-group trips as an invitation to meet and connect with new, like-minded people for once-in-a-lifetime experiences in three categories: Culture Trips, Rail Trips and Private Trips. Our Trips are suitable for both solo travelers, couples and friends who want to explore the world together.

Culture Trips are deeply immersive 5 to 16 days itineraries, that combine authentic local experiences, exciting activities and 4-5* accommodation to look forward to at the end of each day. Our Rail Trips are our most planet-friendly itineraries that invite you to take the scenic route, relax whilst getting under the skin of a destination. Our Private Trips are fully tailored itineraries, curated by our Travel Experts specifically for you, your friends or your family.

We know that many of you worry about the environmental impact of travel and are looking for ways of expanding horizons in ways that do minimal harm - and may even bring benefits. We are committed to go as far as possible in curating our trips with care for the planet. That is why all of our trips are flightless in destination, fully carbon offset - and we have ambitious plans to be net zero in the very near future.