It will surprise no one that this quirky pop-up is a product of Brooklyn. From October 13–28, 2018, Brooklyn-based media company Nameless Network will depart from its standard online video format to present The Museum of Pizza. The “world’s first experiential pizza adventure” may not have a confirmed location yet, but it has promised a “Museum of Pizza artists ‘gallery’,” an “interactive history and untold story of pizza,” and more.
Mostly, however, the Museum of Pizza, MoPi for short, is poised to be another destination for New Yorkers to cross off of their Instagram bucket lists. The museum is the latest iteration of the recent Instagram trend of highly photogenic, food-themed pop-ups. Like last month’s Egg House exhibition and the Museum of Ice Cream in Miami, MoPi will feature “marvelously ’grammable” installations, including a “pizza beach,” “pizza fun house,” and a “pizza cave.” Explanations as to what these will actually entail have yet to be released, but that hasn’t stopped MoPi’s pre-sale tickets from going fast. If the pop-up’s own Instagram feed is any indication, attendees can look forward to pop culture references and pizza galore.
Still, not everyone’s appetite is whet by MoPi. Eater NY emphasizes the derivativeness of the pop-up, citing pizza museums in Philadelphia and Chicago and other food-themed exhibitions as pioneers of the genre. In a similar vein, Condé Nast Traveler poses staging one’s own DIY photoshoot with a dollar slice as a viable alternative to MoPi. While museum admission does entitle ticket holders to one free slice, the Museum of Pizza may be best suited to those who prioritize pictures over pies.