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Cache Cache Is The Latest New York City Cool
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Cache Cache Is The Latest New York City Cool

Picture of Yoav Guttman
Updated: 1 December 2016
How did 50 people end up in a Tribeca studio on a Sunday afternoon, eating brunch and watching cartoons from childhood? French for ‘hide and seek’, Cache Cache – an artisan collective of four women – held its second event, ‘Brunch & Cartoons’, further launching itself into the underground and trendy stream every New Yorker strives to find. We find out more. | © Olivia Paschkes | © Olivia Paschkes

Central to this Cache Cache brunch event was ‘bringing back things of the past you can enjoy as an adult’, says Chef de Cuisine and Co-founder Rosey Alvero. While it’s easy to see why cartoons bring back memories of the past, the food was just as critical, featuring homemade pop tarts, twinkies and ding dongs. | © Olivia Paschkes | © Olivia Paschkes

The four women co-founders of Cache Cache all met while living in the same apartment building in Thompkins Square Park. They decided to bring the food and entertainment culture that they cultivated together to a wider audience of people with similar interests. The key was bringing artists together, but also focusing completely on local culture; local artists, local foods and local films.

‘We’re a group of four women – that is something that is definitely at the core of our values. There is definitely a mentality of female power’, says Chloe Callahan, co-founder of Cache Cache. ‘We feel like everyone in New York is all about these homegrown mentalities, but do you ever go somewhere and everything is really from New York? People don’t curate. We really wanted to do something that was geared towards truly being a local event – everything is seasonal, people are here because they love New York and they love New Yorkers, they want to support food and film.’ | © Olivia Paschkes | © Olivia Paschkes

The local mentality behind Cache Cache permeates all aspects of the nostalgia they aim to create, driving an intersection of yesterday’s trends with today’s tastes. ‘That’s one of the most fun parts of the whole process,’ says Rosey Alvero, ‘going to do different markets and talking to other people and seeing what’s available. And I’ll say something like, ‘oh in five weeks I have this event – is that gonna be available?’ And they’ll know that won’t be available but something else will.’ | © Olivia Paschkes | © Olivia Paschkes

This’s exactly how their beet ketchup paired with tater tots came to be. Alvaro was speaking to a local supplier and she said, ‘You don’t have tomatoes but you have tons of beets – I’ll make a beet ketchup. At the end of the day’, she continues, ‘there is no bullshit in the kitchen’ – not in the food and not between the cuisine creators. | © Olivia Paschkes | © Olivia Paschkes

As the winter sunlight faded, the local cartoon showcase began, headlined by a sneak preview of ‘The Stressful Adventures of Boxhead and Roundhead.’ Each cartoon was put together by the Ace & Son Moving Picture Company, with company executive Richard O’Connor sharing some behind the scenes insights following the showcase.

The Ladies of Cache Cache (with Sous Chef Coyd) | © Jesse Kornbluth
The Ladies of Cache Cache (with Sous Chef Coyd) | © Jesse Kornbluth

While the cartoons offered a reprieve from the flavor attack, the highlight of the event was the community feeling created by Cache Cache. Callahan, commenting on how the founders put this at the core of their movement, says, ‘It’s an ode to our anonymity. It’s us saying, “hey you’re gonna have to work a little hard to get in the door and were gonna work hard to keep you here.”‘

To find the address, you needed the password: munchonbrunch.

To find out more about Cache Cache and check out their next cultural local event, visit