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The Art of Style According to Jules Kim

Picture of Jill Di Donato
Fashion Editor
Updated: 26 January 2017
Style. Everyone wants it; few are born with it. Style encompasses one of the more playful aspects of human nature, as good dressers seldom happen by accident. So the question becomes not can you teach style, but how? Culture Trip’s video series The Art of Style explores.

Designer and jeweler Jules Kim coaches her clients—whether they’re A-list celebrities like Beyoncé, Rihanna, Erykah Badu, Gwen Stefani, and Madonna or regular folks like you and me—on how to tap into their most stylish selves. As soon as you descend the stairs of her Bowery flagship boutique, it hits you that you’re about to have an intimate experience with jewelry. Which is just what Kim, who launched her brand in 2003, wants for all her clients. So what does jewelry teach you about yourself?

“Our pasts defines us, but our future is what we’re heading for,” says Kim as she explains how jewelry can help people live in the now. “Jewelry will outlive us all,” Kim says, underscoring the permanence of the objets d’art of her collection. As Kim creates new pieces of jewelry for clients—from her signature Nail Ring™ to an engagement ring from her bridal collection, she’s really creating concepts. Drawing inspiration from everything around her, she doesn’t design according to trends or seasons but rather to express a singular point of view. For Kim, the art of style lies in curating an experience that defines a feeling. “With a piece of jewelry, you look at it, you remember that feeling, you remember that moment, every time you look at it.”