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Still from Jamie Scott's 'Spring'. Photographs courtesy of Ka-Man Tse.
Still from Jamie Scott's 'Spring'. Photographs courtesy of Ka-Man Tse.
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NYC Artist Projects Springtime Flowers Across Times Square Billboards

Picture of Rachel Gould
Art & Design Editor
Updated: 3 April 2018
For three minutes each night in April, Jamie Scott’s stunning time lapse of springtime flowers will blossom across the world-famous digital screens of Times Square.

New York City-based photographer, filmmaker, and visual effects artist Jamie Scott spent three years capturing a wealth of local springtime blooms in 4K Ultra High Definition. From April 1-30, 11:57 p.m. until midnight, his film titled Spring will be publicly displayed as part of Times Square Arts’ “Midnight Moment” program.

Still from Jamie Scott’s ‘Spring’. Photographs courtesy of Ka-Man Tse.

Scott is no stranger to working with the seasons; his earlier film, Fall, which encapsulated the fiery hues of a New York autumn through “wide, static shots,” was featured as a Vimeo Staff Pick and subsequently went viral. Spring, an aesthetic survey of vernal flora from cherry blossoms to peonies, irises and hyacinths, serves as the artist’s highly anticipated follow-up film.

Yet Spring is a decided stylistic departure from Fall. Shot in single close-ups rather than wide shots, Spring evokes the ethereal process of rebirth in nature, set to a black backdrop. In the context of Times Square Arts’ “Midnight Moment,” Spring is juxtaposed with the fast-faced, man-made city from which these flowers sprung forth. “Spring ended up being even more meditative and contemplative than Fall,” Scott noted in a statement.

Still from Jamie Scott’s ‘Spring’. Photographs courtesy of Ka-Man Tse.

But it was no easy feat; Scott required each of the blooms to unfurl with vibrancy at the same speed and in the center of the frame. “Flowers move as they bloom, perk up when they’re watered, and grow towards available light sources, making the filming a balancing process between botanical practicalities—the water and light necessary to keep flowers alive and thriving—and artistic needs—how to keep the flowers well lit, in focus and consistently positioned,” said Times Square Arts in a press release.

“I think Spring really forces the viewer to slow down and pay attention, and for that reason I think Times Square is the perfect venue to screen it,” Scott said. “These films aren’t just about the seasons, they are about New York—the city I love. And where better to shout that than in Times Square? Times Square is also one giant advertisement and these films are meant to be an antidote to advertising. They are meant to be a time to pause and take a break from all the noise—and I think that’s also what Midnight Moment is about.”

Spring will be publicly displayed every night from 11:57pm through midnight until April 30, 2018 in Times Square, between 46th and 47th Streets between Broadway and Seventh Avenue, New York, NY 10036.