While Chelsea’s rising rent prices are displacing many of the exhibition spaces that long inhabited New York City’s gallery district, luxury developer Related is hoping to slow the process by adding 15 galleries to the ground floor of a new Zaha Hadid-designed building.
Related’s Executive Vice President Greg Gushee explained to the Wall Street Journal, “West Chelsea is known throughout the world as a gallery district and that’s why galleries have to be here.” Chelsea institution Paul Kasmin is the first gallery to sign on to a 5,000 square-foot space on 28th street, as well as a smaller exhibition space in the neighboring High Line Nine building—a cluster of “stand-alone galleries” by Studio MDA, according to Dezeen.
Related’s aim is to “create a new type of gallery complex with all facilities built in, including bars and cafés, offices, storage spaces, concierge, and security,” reports The Art Newspaper. Gushee says, “It is a completely new-to-market concept that [will] allow domestic and international galleries to showcase their collections while we take care of all the mundane details.”
The idea is to offer streamlined exhibition rooms to gallery owners who wish to remain in the neighborhood without paying exorbitant rent prices for sprawling spaces.
Hadid’s curvaceous, otherworldly edifice—the late architect’s only building in New York City to date—will accommodate nearly 40 apartments and a $50 million penthouse. The gallery spaces on West 28th Street will open in spring 2017, while the spaces in the High Line Nine are due to open later this year.