Technology is often cited as a major source of stress in life. Our constantly connected lives revolve around alerts, notifications, and vibrations from the rectangle-shaped dictators in our pockets. So when we picture settling down to remove ourselves from those stresses through meditation, we rarely think our phones will be involved. But a host of new apps are bringing meditation to the masses through mobile apps.
The likes of Headspace, The Mindfulness App, and Calm offer guided meditation sessions through your phone, with users encouraged to wear headphones and shut themselves off from the world, if not their smartphones. In New York, wellness company Inscape offers a similar app, and combines this with a physical space.
The studio in Chelsea embodies the wellness movement, with quiet spaces, relaxing chairs, calming scents, and a large dome where meditation sessions are carried out. But the company is still heavily reliant on technology to bring its wellness solution to the world.
“There is a misconception that people need to detach from technology to find balance and create mindful experiences,” says Khajak Keledjian, CEO and founder of Inscape. “We want people to understand they can control how they interact with technology, rather than feel they are controlled by it. The reality is that technology is part of the evolution of our society and it can enhance and enrich our everyday lives if we utilize it mindfully.”
Wellness and self-care apps have enjoyed a big rise in popularity over recent years. The app intelligence firm Sensor Tower reported that in the first quarter of 2018, the top 10 grossing self-care apps in the U.S. brought in $15 million in combined revenue across iOS and Android, and $27 million worldwide.
The company’s research also found that the revenue of the top 10 wellness apps worldwide increased 170 percent from Q1 2017. In the U.S., the year-on-year rise was 167 percent.
While these statistics outline the popularity and success of wellness apps in recent years, they also highlight how crowded the space has become. “For the app market, you’ve got to build a product that cuts through the noise of the App Store and speaks to a wider audience that may be new to meditation or even skeptical. We had to bring our same focus on design and unique experience—major components of our studio—to the app,” says Keledjian.
That was one of two major challenges Inscape faced when building a meditation app. The second was dealing with the constantly shifting technology infrastructure. “If a book isn’t selling in our studio on one table, we can move it to another. In the app, we have to write the book, build the table, and figure out where to put it,” says Keledjian. “There are a lot of things we want to do and we’ve got a road map. Building apps can be challenging: you’re building your app on top of other people’s platforms. They break sometimes, and like dominoes, that breaks the next thing. So, the question is often how do you move your experience forward at the same time as constantly putting out fires?”
One thing a meditation app can offer is a completely private experience. For first-time meditators, the thought of entering a dome and closing their eyes in front of a room full of strangers can be daunting. But with an app, the user can experiment at home and take the next step into a studio when they feel comfortable.
The Inscape app allows the company to share its meditation message across the world, while it’s physical space addresses tension and stress where it could be argued it’s needed most, in New York.
“We need it here more than ever. I built my first business here and have lived here since I was a teenager . . . there’s a true need for balance and calm. If you can connect with yourself, you can better connect with others, so urban settings like this can become more manageable,” says Keledjian. “If we can make meditation relatable and accessible here, in a big, overstimulated city like New York, we can do it anywhere.”