Meet Stack: A Company That Curates And Delivers Indie Culture Mags To Your Door

UK-based start-up Stack is doing its part to keep print alive by innovating the distribution process for independent print journals and magazines. It delivers a different periodical to its subscribers each month, part of a curated selection which has so far included such eclectic titles as feminist culture magazine Ladybeard, adventure travel magazine Sidetracked, and Australian literary magazine The Lifted Brow. Now Stack is making moves to expand into the US, and will be hosting a series of events this weekend (Oct. 18 – 20th) in NYC that involve beloved US foodie mag Lucky Peach and caffeine-themed travel magazine Drift, among others. Founder Steven Watson was kind enough to answer a few questions about Stack.

When did the idea for Stack come about?
I started Stack in 2008, as a side project while working as an editor of in-flight magazines. After a slightly terrifying leap, I went 100% Stack two years ago.
Who were some of your earliest clients?

The very first magazine we sent out was a music title called Shook (sadly long since dead), and our subscribers were mostly London based. Now, we have subscribers in South Korea, Chile, Romania, New Zealand, Seychelles…and here are a selection of the magazines we’ve sent out recently.
How does Stack differ from other magazine distributors?

The surprise element — subscribers don’t know which magazine will arrive at their doorstep each month. All they know is that it will be a beautiful, intelligent magazine they probably wouldn’t otherwise have come across.
People are always bemoaning the death of print, but what kinds of things are print magazines doing to stay innovative and relevant to you?

Print is brilliant at providing a single focused experience – you could be laying on the sofa or sitting on the bus, but when you’re reading a print magazine, you’re not doing anything else. There are no notifications popping up, and there’s no pressure to share or comment or respond to what you’re reading, which means you can properly engage with the pages in your own time, rather than skimming through them as quickly as possible.
You’re based in the UK, but are starting to make some headway into the American market. What is the difference, in your opinion, between US and UK magazine culture?
I think there are probably more similarities than differences – in both countries the mainstream is dominant and small independents struggle to reach readers. In the US, though, there are more of the bigger independents – magazines like Lucky Peach or Cherry Bombe, which have managed to cross over and gain widespread attention while still retaining the energy and excitement that make them really special. Both those magazines will be appearing on our panel on Thursday night, and I’m really looking forward to hearing how they’ve managed to do that.

Stack events:

Independent magazines of New York
18 October | School of Visual Arts
Featuring:
Ben Yarling editor of American Chordata
Christopher Isenberg editor of Victory Journal
Sarah Keough editor of Put A Egg On It and co-founder of the Little Magazine Coalition
Drift magazine in conversation
19 October | Small City, Gowanus
Watson will be speaking to the senior masthead of the caffeine-themed travel magazine Drift to discuss its history and its growing success, and its new sister publication, Ambrosia.
Food magazines of New York
20 October | Small City, Gowanus
Featuring:
Claudia Wu creative director of Cherry Bombe
Fiorella Valdesolo editor of Gather Journal
Michele Outland creative director of Gather Journal
Walter Green art director of Lucky Peach

Since you are here, we would like to share our vision for the future of travel - and the direction Culture Trip is moving in.

Culture Trip launched in 2011 with a simple yet passionate mission: to inspire people to go beyond their boundaries and experience what makes a place, its people and its culture special and meaningful — and this is still in our DNA today. We are proud that, for more than a decade, millions like you have trusted our award-winning recommendations by people who deeply understand what makes certain places and communities so special.

Increasingly we believe the world needs more meaningful, real-life connections between curious travellers keen to explore the world in a more responsible way. That is why we have intensively curated a collection of premium small-group trips as an invitation to meet and connect with new, like-minded people for once-in-a-lifetime experiences in three categories: Culture Trips, Rail Trips and Private Trips. Our Trips are suitable for both solo travelers, couples and friends who want to explore the world together.

Culture Trips are deeply immersive 5 to 16 days itineraries, that combine authentic local experiences, exciting activities and 4-5* accommodation to look forward to at the end of each day. Our Rail Trips are our most planet-friendly itineraries that invite you to take the scenic route, relax whilst getting under the skin of a destination. Our Private Trips are fully tailored itineraries, curated by our Travel Experts specifically for you, your friends or your family.

We know that many of you worry about the environmental impact of travel and are looking for ways of expanding horizons in ways that do minimal harm - and may even bring benefits. We are committed to go as far as possible in curating our trips with care for the planet. That is why all of our trips are flightless in destination, fully carbon offset - and we have ambitious plans to be net zero in the very near future.