The new Nike headquarters covers nearly 150,000 square feet across six floors in Manhattan’s bustling midtown neighborhood. Located inside a mixed-use skyscraper at 855 Avenue of the Americas, Nike’s NYHQ features “open-plan, freestyle work spaces” with quirky meeting spaces, including an actual VW van.
It also features custom designed conference rooms made from recycled materials and an open-air rooftop terrace. Of course, the rooftop also features Nike’s signature swoosh logo, only it’s so large that it can literally be seen from the Empire State Building. The outdoor plants are also designed in the shape of the iconic logo.
But what’s the significance of the VW van in an office space? According to Nike’s reps, the “meeting area” pays homage to the days when Bill Bowerman (Nike’s co-founder) and Jeff Johnson (Nike’s first official employee) would distribute shoes at sporting events directly out of their van. To further the laid-back vibes of the new office space, employees can order their lunch directly from a food truck housed inside the building.
The NYHQ also features a 4,000-square-foot indoor basketball court, which will not only be available for use by Nike employees, but also “high school teams and community partners.” According to the press release, the Oregon-based company has been trying to forge a “strong bond with New York City” for decades, and the NYHQ is “part of the company’s key city strategy within its new Consumer Direct Offense.”
The NYHQ complements Nike’s ongoing global efforts to streamline consumer-corporate relations, and accelerate “real-time insights” between Nike staff and the community of New York. But beyond any company agenda, the “office” basketball court and rooftop terrace